Sentra

Security for AI

Market readinessHow well the company can compete in its security market, scored across eight dimensions against public evidence. Established: Market readiness of 25 to 30, the typical band where most analyzed companies land.
DefensibilityHow well the company holds its position if competitors catch up on features, scored across seven dimensions against public evidence. Contested: Defensibility of 13 to 14, the typical band, where a moat exists but is under pressure.
Founded 2021
Funding $103M
Last updated 2026-09-23

All analysis was generated autonomously, without human review. Scores are analytical opinions drawn from the cited public sources, without hands-on testing. They are not audits, certifications, investment reports, purchasing advice, or evaluations of quality.

Executive Summary

Sentra sells data security posture management (DSPM) software, which finds and classifies sensitive data inside customers' cloud, SaaS and on-premises systems. Founded in 2021, it serves enterprise security and governance teams that need to know which data AI assistants and agents can access. Its named customers include SoFi, Lyft, Glovo, Global-e, BigBasket and Valenz Health. Key1 Capital led Sentra's $50 million Series B in April 2025, and GovInfoSecurity reports $103 million raised in three rounds. Reporting on that round, Calcalist cited 85 employees and GovInfoSecurity cited 131. CRN named Sentra to its 2026 list of the 20 Coolest Identity, Access and Data Security Companies. Wiz and Microsoft also sell DSPM classification and compete with Sentra for the same security budgets.

Sourced Details

Description Sentra is a data security platform that discovers, classifies, and governs the data across an organization's cloud environments, including datasets that AI tools such as Copilot and Bedrock can access. [f1]
Founded 2021 [f2]
HQ New York, NY [f1]
Funding $103M total [f3]
Latest funding Series B, $50M (April 2025) [f4]
Deployment SaaS [f5]
Compliance GDPR, ISO 27001, SOC 2 Type 2, TX-RAMP Level 2 [f5]

Products

Product What it does
Sentra Sentra: Agentless DSPM that discovers, classifies, and governs sensitive data across the estate, including the training sets, RAG stores, and Copilot and Bedrock data that AI applications touch.

Matrix Coverage

AI Defense Matrix

GovernIdentifyProtectDetectRespondRecover
AI-Workload Platforms Inference servers, training platforms, vector DB platforms, and the model-loading supply chain.
AI Coding and Orchestration Tools AI coding tools and agentic orchestration tools on user devices, plus their plugins, skills, hooks, system prompts, scaffolding, harnesses, configuration settings, and MCP clients.
AI-Generated Code Code produced by AI tools, AI-assisted reviews, AI-generated infrastructure-as-code and tests, and vibe-coded apps that bypass CI/CD.
AI Traffic Paths to external and self-hosted AI services, MCP tool channels, agent-to-agent calls, model-registry downloads, and egress to unapproved AI services. AI gateways, LLM routers, and MCP gateways steer traffic along those paths. The steering decisions and their inputs belong here too: routing policies, MCP server registries, and agent naming and discovery services.
AI Model Model weights, fine-tuning checkpoints, model cards, registries, an AI bill of materials (AIBOM), and the third-party LLMs your enterprise consumes.
Training Data Datasets used for training, fine-tuning, and continued learning.
Runtime AI Data User prompts, inference inputs, RAG content, vector DB content, persistent agent memory, and interaction history.
AI Agent Identities AI agents as non-human principals, plus credentials, keys, permission scopes, service accounts, and delegation chains across agents and tools.

Sentra is agentless DSPM that discovers, classifies, and governs sensitive data across the estate, including the training sets, RAG stores, and Copilot and Bedrock data that AI applications touch. It is mapped to the AI Defense Matrix. [f6]

Market Readiness

How well the company can compete in its security market, scored across eight dimensions against public evidence.

Established 26 /40 Established: Market readiness of 25 to 30, the typical band where most analyzed companies land.
Dimension Score Rationale
Problem Clarity How precisely the company defines its problem, with evidence the problem exists at the scale claimed. 3/5 Sentra names a clear buyer in security and governance teams that need a continuous view of what AI can reach. Calcalist independently describes the pain as an invisible data crisis. The figures that size the problem come from Sentra's pages or research Sentra cites, such as a prediction that 60% of AI projects will be abandoned. The pain is therefore not independently quantified. [s12, s11, s1, s3, s13]
Capability Depth How specific the technical capabilities are, with evidence beyond marketing claims such as docs and third-party validation. 3/5 Sentra's product and trust pages document the architecture in detail, including read-only scanners inside the customer's cloud, sampling of structured data and rescans of changed data only. Sentra publishes Papaya Global's account of finding misconfigurations and shadow data and announces GigaOm Leader recognition. Neither is an independent technical test of the product. [s2, s5, s8, s22, s10]
Market Timing Whether the market is ready for this product, with evidence that buyers are actively seeking solutions. 3/5 The enabler is generative AI adoption, which Calcalist said in April 2025 triggered an invisible data crisis and made DSPM an urgent enterprise priority. Recent signals are mostly Sentra's own 2026 launches and CRN's 2026 list, plus an undated CB Insights DSPM market grouping, so buyer-side demand stays indirect. [s11, s12, s30, s21, s17]
Team Credibility Demonstrated domain expertise with public signals such as prior exits, publications, and industry recognition. 3/5 Calcalist documents that Asaf Kochan commanded Unit 8200, Yoav Regev headed its cyber department, and Yair Cohen held senior roles at Microsoft and Datadog. GovInfoSecurity adds Regev's nearly 24 years in the unit. Those are senior in-domain roles, and the cited record names no product the founders built before Sentra and no prior exit. [s11, s18, s3]
GTM Proof Evidence of actual traction (customers, revenue signals, partnerships) beyond stated intentions. 4/5 Sentra names Papaya Global, Global-e, BigBasket and Valenz Health in its case studies and lists Lyft, SoFi and Glovo on its trust portal. AWS Marketplace sells its 12-month contracts, and SecurityBrief covered the Wiz integration with a Wiz executive quoted. Revenue growth above 300 percent is the CEO's claim relayed by SecurityWeek, which holds the score below the top. [s27, s8, s23, s1, s9, s15, s10, s11]
Funding Efficiency Whether funding matches go-to-market ambition, with signs of capital-efficient growth. 3/5 GovInfoSecurity reports $103 million raised in three rounds, including a $30 million Series A in January 2023, and Key1 Capital led the $50 million Series B in April 2025. Shipping since then includes the April 2026 Wiz integration, the June 2026 platform launch and the August 2026 Shadow AI DLP release. Revenue and margins are undisclosed beyond the CEO's growth claim, so efficiency is unconfirmed. [s18, s10, s11, s14, s12, s30, s17]
Category Clarity Whether the company creates or fits a recognizable category that buyers can quickly place in their stack. 4/5 Analysts and press place Sentra in data security posture management without its coaching. CB Insights names it a Challenger in its DSPM market grouping, Omdia calls it a DSPM specialist, and SiliconANGLE describes its core DSPM service. Sentra now leads its marketing with an AI data readiness label, and CB Insights ranks it a Challenger, below the category-leader recognition the rung above requires. [s17, s26, s20, s10, s3]
Incumbent Defensibility How vulnerable the core value proposition is to absorption as a feature by a platform vendor. 3/5 Wiz advertises built-in classification rules on its DSPM page, and Microsoft markets Purview DSPM for sensitive data across the digital estate. Buyers can therefore get the core capability from platform vendors as well as from Sentra. Sentra adds friction through in-environment scanning across cloud, SaaS and on-premises stores and through classifications that feed partner tools such as Wiz's Security Graph. The cited record documents no data asset that bundling could not eventually match. [s19, s24, s2, s28, s15]
Business Risks Wiz and Microsoft both market their own DSPM classification…
  • Wiz and Microsoft both market their own DSPM classification. If buyers find that coverage good enough, the standalone budget Sentra sells into could shrink.
  • Sentra now leads with an AI data readiness label backed by a market projection it publishes itself. If buyers and analysts keep budgeting under DSPM, Sentra carries the cost of teaching the new label while rivals sell into the familiar one.
  • The revenue growth above 300 percent, the Fortune 500 bake-off win and the 98% accuracy figure all come from Sentra.
  • Through the Wiz integration, Sentra's classifications appear inside a platform whose owner sells its own DSPM. Wiz could steer joint customers toward its built-in classification and reduce the integration to an optional feed.
Problem & Market Sentra sells to enterprises that need to know what sensitive data their AI assistants and agents can reach…

Sentra sells to enterprises that need to know what sensitive data their AI assistants and agents can reach. Its homepage lists five converging problems, ending with agents that act on inherited access before humans notice. Its June 2026 launch release addresses security and governance teams that need a continuous view of sensitive data and AI access paths.

Independent press describes the same pain in its own words. Calcalist wrote in April 2025 that the surge in generative AI use triggered an invisible data crisis. SecurityWeek framed Sentra's Series B around keeping sensitive data out of misconfigured AI workflows.

Sentra supplies the numbers that size the problem. Its About page projects an AI data readiness market growing from $2.1B in 2026 to $15.5B by 2030. It also cites a report that 60% of enterprise AI projects will be abandoned when the data is not ready. ITBrief identifies the source as a Gartner prediction that Sentra cited. [s1, s12, s11, s10, s3, s13]

Product Capabilities The Sentra platform discovers and classifies data inside the customer's own environment…

The Sentra platform discovers and classifies data inside the customer's own environment. Its product page describes cloud-native enumeration of billions of objects, sampling of structured data by metadata type, full scans of unstructured content, and rescans of changed data only. The trust center adds that scanners run with read-only permissions and that analysis happens where the data was found.

Sentra applies the same engine to what copilots and agents can reach. Its AI page describes an inventory of AI agents, their knowledge sources and the lineage feeding training and fine-tuning. It also describes least-privilege controls for AI assets and monitoring of AI interactions. The June 2026 launch release names AWS Bedrock, Azure OpenAI, Google Vertex AI, Snowflake Cortex and Microsoft 365 Copilot among covered surfaces. An August 2026 release added Shadow AI DLP, which classifies content in the browser before employees share it with generative AI apps.

Independent validation of these capabilities is thin. The 98%-plus accuracy figure and the Fortune 500 bake-off table appear on Sentra's own pages. Calcalist and GovInfoSecurity report a figure above 95% as the company's claim. GigaOm's DSPM Radar placement reaches readers through Sentra's April 2025 announcement, which says the report evaluated 13 DSPM solutions. [s2, s5, s6, s12, s30, s1, s11, s18, s22]

Competitive Positioning Sentra competes in a crowded DSPM field and names its rivals…

Sentra competes in a crowded DSPM field and names its rivals. Calcalist places it in a sector with Cyera, BigID and Varonis. CB Insights lists Cyera, Qohash, Wiz, Securiti and Spirion among its competitors. Sentra publishes comparison pages against Cyera, Varonis, Securiti, Wiz DSPM, BigID and Concentric.

Platform vendors sell the same core capability. Wiz's DSPM page advertises built-in classification rules for PII, PHI, PCI and secrets. Microsoft markets Purview DSPM to discover, protect and investigate sensitive data risks across a customer's digital estate, including third-party SaaS and IaaS platforms.

Sentra's claimed difference is architectural. Its scanning stays inside the customer's environment, and its bake-off table contrasts that design's scale and cost with an unnamed emerging DSPM vendor. Sentra publishes those comparisons itself, and readers cannot check them against the unnamed rival. Sentra also works with a platform rival. It joined the Wiz Integration Network in April 2026, which puts its classifications in the Wiz Security Graph for joint customers. [s11, s17, s1, s25, s19, s24, s2, s14, s15]

Go-to-Market & Traction Sentra sells through enterprise sales and AWS Marketplace…

Sentra sells through enterprise sales and AWS Marketplace. The pricing page asks buyers for a quote and says licenses generally follow the volume of data at rest. The AWS Marketplace listing offers 12-month contracts at $50,000, $100,000, $250,000 and $500,000. The About page lists a chief revenue officer and a chief marketing officer.

Sentra names customers on its own pages. Its case studies cover Papaya Global, Global-e, BigBasket and Valenz Health, and its homepage features SoFi's story. Its trust portal lists Lyft, SoFi, Glovo, Stackline and others among the companies that trust Sentra. Calcalist reports customers across financial services, insurance, healthcare, pharma and technology.

Growth figures are company claims that the press relays. SecurityWeek reports CEO Yoav Regev saying annual revenue grew more than 300 percent and that new Fortune 500 customers are rolling out the product. Calcalist attributes the same growth claim to the company.

Sentra extends its distribution through partnerships with tools buyers already run. SecurityBrief covered the April 2026 Wiz integration and quoted a Wiz product executive. Sentra's integrations catalog lists 27 integrations, including Wiz, Microsoft Purview Information Protection and Atlan. [s4, s9, s3, s27, s8, s1, s23, s11, s10, s15, s28]

Team & Credibility Sentra's founders bring senior Israeli military intelligence and technology experience, which Calcalist documents…

Sentra's founders bring senior Israeli military intelligence and technology experience, which Calcalist documents. Asaf Kochan, the president, is a former Commander of Unit 8200, and Yoav Regev, the CEO, headed its cyber department. Ron Reiter is the CTO, and Yair Cohen held senior leadership roles at Microsoft and Datadog. GovInfoSecurity reports that Regev spent nearly 24 years in Unit 8200 and has led Sentra since its founding.

A hired management team works alongside the founders. The About page lists a VP of R&D, a chief revenue officer, a chief marketing officer, an SVP of finance and leaders for operations and customer success. Headcount reports from April 2025 differ. Calcalist cited 85 employees, 60 of them in Israel, while GovInfoSecurity cited 131.

Sentra runs offices in New York and Tel Aviv, per its contact page. Israel's company registry lists SENTRA LTD as an active private company incorporated on July 11, 2021. Key1 Capital led the $50 million Series B with Bessemer Venture Partners, Zeev Ventures, Standard Investments and Munich Re Ventures. GovInfoSecurity puts Sentra's outside funding at $103 million across three rounds. [s11, s18, s3, s16, s29, s10]

Trust Readiness Sentra publishes its security credentials on a trust center page and a SafeBase portal…

Sentra publishes its security credentials on a trust center page and a SafeBase portal. It undergoes an annual SOC 2 Type 2 audit and shares the report under NDA. The Standards Institution of Israel certifies its ISO/IEC 27001:2022 management system, issued May 12, 2025 and valid through May 15, 2028. The portal also lists GDPR and TX-RAMP Level 2.

Sentra builds much of its trust case on its architecture. Scanners typically run inside the customer's cloud with read-only permissions, and customer data stays in its region. Data is encrypted with AES-256 at rest and TLS 1.2 or higher in transit. The team follows a secure development lifecycle with peer review, SAST and SCA scanning, and annual third-party penetration testing.

Claims about customer compliance are Sentra's own framing. Its AI page says Sentra ensures compliance with frameworks such as GDPR, CCPA, HIPAA, PCI and NIST, which describes what the product helps customers achieve. [s5, s23, s6]

Competitors Cyera, BigID, Varonis, Securiti, Wiz, Microsoft…
Company Relationship Note Compare
Cyera competes with Calcalist names Cyera in Sentra's sector, CB Insights lists it first among Sentra's competitors, and Sentra publishes a comparison page against it.
BigID competes with Calcalist names BigID in Sentra's sector, and Sentra publishes a head-to-head comparison page against it.
Varonis competes with Calcalist names Varonis in Sentra's sector, and Sentra publishes a comparison page against it.
Securiti competes with CB Insights lists Securiti among Sentra's competitors, and Sentra publishes a comparison page against it.
Wiz competes with CB Insights lists Wiz among Sentra's competitors and Sentra compares itself with Wiz DSPM, while the two also run an integration through the Wiz Integration Network.
Microsoft adjacent Sentra's own DSPM vendor roundup lists Microsoft Purview, and Sentra also sends its classification tags to Microsoft Purview Information Protection. N/AMicrosoft is scored by product line, not as a whole company, so there is no company-wide column to compare. Open its profile to compare a specific product.

Add analyzed competitors to compare them side by side with Sentra.

Strategy Deep Dive

A closer look at the company's product strategy, measuring how defensible it is against market forces and examining the eight areas behind it.

Defensibility

Contested 13 /21 Contested: Defensibility of 13 to 14, the typical band, where a moat exists but is under pressure. reinforce or reposition

Sentra classifies data at petabyte scale inside customer environments, which takes machine learning and distributed-systems engineering. It sells to enterprises in financial services, insurance, healthcare and pharma. Customers pay for software they operate, and Sentra describes its models as learning each customer's data types, with only metadata leaving the customer's environment. Its SOC 2 Type 2 audit and ISO/IEC 27001 certification are credentials a funded rival can also obtain. A customer that leaves Sentra has to rewire the DLP, identity and ticketing tools that consume its classifications. Buyers can weigh that effort against the DSPM classification that Wiz and Microsoft also sell.

Dimension Score Rationale
Value Delivery Does the product sell software as the product, or judgment, trust, or accountability with software as the delivery mechanism. 1/3 Sentra sells a software platform that the customer's team operates, and the customer owns the outcomes. The pricing page licenses it by data volume through a quote, with no managed service in the offer.
Switching Cost How expensive leaving is for a customer: data portability, integrations, learned workflows, network effects, regulatory data residency. 2/3 Sentra's classifications feed a customer's DLP, IAM, SIEM and ticketing tools and label data through Microsoft Purview Information Protection, so leaving means reconfiguring those integrations for a replacement. The cited record documents no network effect, non-portable tuned state or vendor-bound constraint, so the switching mechanism is documented but the cited record does not size the migration.
Compliance Moat Whether certifications, liability acceptance, or audit trails block an easy replacement. 1/3 Sentra undergoes annual SOC 2 Type 2 audits and holds ISO/IEC 27001:2022 certification through May 2028. It lists GDPR on its trust portal. A funded rival can meet these requirements through ordinary enterprise preparation. Its trust portal also lists TX-RAMP Level 2 among gated documents, and no cited source shows a buyer whose purchase depends on it. Nothing in the record blocks a replacement.
Problem Complexity Whether the product requires ML, optimization, real-time systems, or years of specialized expertise. 3/3 Sentra classifies billions of objects inside customer environments across cloud, SaaS and on-premises stores, using sampling, delta rescans and AI models it puts above 98% accuracy. That is machine learning and distributed-systems work. GovInfoSecurity reports Regev describing two parallel development paths, one for cloud and one for on-premises coverage.
Buyer Profile Whether buyers are SMB operators, mid-market IT teams, or regulated enterprises and governments with procurement gates. 3/3 Calcalist reports customers across financial services, insurance, healthcare and pharma, and Sentra's case studies name Valenz Health, a digital bank and a U.S. mortgage lender managing over $350 billion in loans. Purchases follow enterprise sales or AWS Marketplace contracts from $50,000 to $500,000 a year.
Layer Whether the product is an end-user application, a platform with application features, or infrastructure other applications depend on. 2/3 Sentra is a platform with its own inventory and remediation features, and its classification signals feed the Wiz Security Graph, Atlan's catalog and Microsoft Purview labels. Sentra's integration pages describe no requirement that partner products use Sentra.
Proprietary Data, Content, or IP Whether the product accumulates datasets, content licenses, or IP that a rival cannot recreate from scratch. 1/3 Sentra's asset is its classification models, which it describes as domain-aware and says learn each customer's unique data types over time. The cited record names no retained dataset, content licence or granted patent. The learning it describes is per customer, and only metadata leaves the customer's environment, so no vendor-retained asset is evidenced.
Strategic Market Segmentation Sentra targets regulated enterprises with large data estates across clouds, SaaS and on-premises stores…

Sentra targets regulated enterprises with large data estates across clouds, SaaS and on-premises stores. Calcalist reports customers in financial services, insurance, healthcare, pharma and technology. Sentra's case studies include a digital bank, a U.S. mortgage lender managing over $350 billion in loans and Valenz Health.

The buyer is the security and governance team preparing for AI rollouts. Sentra's launch release addresses security and governance teams directly. Its newsroom also lists a podcast in which CTO Ron Reiter addressed midmarket IT leaders about rolling out AI.

Sentra's AWS Marketplace plans start at $50,000 for 12 months and reach $500,000 for the Enterprise plan.

Product Capabilities & AI Advantages Vendor and press descriptions of Sentra's scanning match…

Vendor and press descriptions of Sentra's scanning match. The product page describes in-environment classification, sampling of structured data and rescans of changed data only. SecurityWeek reports Sentra's description of in-place scanning that classifies content with large-language-model pattern-matching across AWS, Azure, GCP and on-premises systems.

Sentra's documented AI advantage is model accuracy and architecture. Sentra describes domain-aware AI models and puts accuracy above 98% on its own pages. Sentra says the models learn each customer's unique data types over time, and only metadata leaves the customer's environment. That metadata could, in principle, support cross-customer accuracy benchmarks. Sentra describes no such cross-customer asset.

Sentra extends the same engine to what AI can reach. Sentra inventories AI agents and their knowledge sources, traces lineage into training and fine-tuning data, and monitors AI interactions. Its August 2026 Shadow AI DLP release classifies content in the browser before it reaches generative AI apps. Customer case studies support the core DSPM workflow, while these AI features are documented mostly in Sentra's own materials.

Sales Engagement & Go-to-Market Sentra runs an enterprise sales motion with marketplace procurement attached…

Sentra runs an enterprise sales motion with marketplace procurement attached. Buyers request a quote on the pricing page, and AWS Marketplace offers four 12-month contract plans. The About page lists Scott O'Rourke as chief revenue officer and Doug Laird as chief marketing officer.

The founders front thought leadership and events. Sentra's newsroom lists a Forbes article by Asaf Kochan and a midmarket IT podcast with Ron Reiter. Sentra appears on CRN's 2026 list of the 20 coolest identity, access and data security companies.

Sentra reaches customers through partnerships with tools they already use. The Wiz integration adds Sentra's data sensitivity findings to the Wiz Security Graph. Sentra's integrations catalog lists 27 integrations, including Microsoft Purview Information Protection and Atlan. Its August 2026 release says Sentra partners with DLP providers to enrich their enforcement with its classifications.

Pricing Model Sentra prices by the volume of data at rest, the unit buyers use to size their estates…

Sentra prices by the volume of data at rest, the unit buyers use to size their estates. The pricing page says licenses generally follow data volume across IaaS, PaaS, DBaaS, SaaS and on-premises environments, and it routes buyers to a quote form.

AWS Marketplace publishes a contract ladder. Its 12-month plans cost $50,000 for Standard, $100,000 for Essential, $250,000 for Advanced and $500,000 for Enterprise. Sentra's own bake-off table claims about $40,000 a year to scan 100 petabytes. It puts an unnamed rival above $400,000 for the same scan.

Its About page promotes removing redundant, obsolete and toxic data, which could shrink the data volume its licenses are based on.

Product Delivery & Operations Sentra delivers the product agentlessly inside the customer's environment…

Sentra delivers the product agentlessly inside the customer's environment. The trust center says scanners typically deploy in the customer's cloud with read-only permissions and connect through cloud-native APIs. Customers can use Sentra-owned or customer-owned scanner accounts. The launch release says only metadata such as classification results, risk findings and access relationships reaches the Sentra platform.

The platform covers the major clouds and on-premises stores. The launch release says the platform is available across AWS, Azure and GCP, and SecurityWeek reports scanning across on-premises systems as well. Operational proof such as nine petabytes scanned in a Fortune 500 bake-off comes from Sentra's own table. Papaya Global's case study says its team needed a few minutes to set up the product.

Earning Customers' Trust Sentra documents its own security program in detail…

Sentra documents its own security program in detail. It undergoes an annual SOC 2 Type 2 audit and shares the report under NDA. The Standards Institution of Israel certifies its ISO/IEC 27001:2022 management system through May 15, 2028. Its SafeBase portal also lists GDPR and TX-RAMP Level 2.

Sentra pitches its architecture to regulated buyers as part of its trust case. Scanners typically run read-only inside the customer's cloud, and customer data stays in its region. Encryption uses AES-256 at rest and TLS 1.2 or higher in transit. Sentra's AI page says only metadata is used for analysis and reporting.

Claims about customer compliance are Sentra's own framing. Its AI page says Sentra ensures compliance with frameworks such as GDPR, CCPA, HIPAA, PCI and NIST.

Platform Strategy & Ecosystem Positioning Sentra positions its classifications as input for tools customers already run…

Sentra positions its classifications as input for tools customers already run. Its homepage says classification signals flow into existing AI, DLP, IAM, ITSM, SIEM, SOAR and cloud platforms without a parallel stack. Its integrations catalog lists 27 integrations.

Partner products often take the action. Wiz uses Sentra's findings in its Security Graph, and Microsoft Purview Information Protection receives Sentra's tags to drive DLP policies. The launch release describes signals that help existing DLP, IAM and AI gateway controls act. Customers can adopt Sentra without a parallel stack, and another vendor's console often acts on its output.

Sentra frames the platform as a new market layer. Its About page projects AI data readiness growing from $2.1B in 2026 to $15.5B by 2030, so the size of that market is Sentra's own estimate.

Team & Execution Capability Sentra's founders pair military intelligence leadership with commercial product experience…

Sentra's founders pair military intelligence leadership with commercial product experience. Calcalist documents Asaf Kochan as a former Commander of Unit 8200 and Yoav Regev as the former head of its cyber department. It names Ron Reiter as CTO and says Yair Cohen held senior leadership roles at Microsoft and Datadog. GovInfoSecurity reports that Regev spent nearly 24 years in Unit 8200.

Sentra has hired leaders beyond its founders. The About page lists hired leaders for revenue, marketing, finance, R&D, operations and customer success. April 2025 reports put headcount at 85, per Calcalist, or 131, per GovInfoSecurity.

Sentra has raised three rounds of outside funding, per GovInfoSecurity. Key1 Capital led the $50 million Series B in April 2025 with Bessemer Venture Partners, Zeev Ventures, Standard Investments and Munich Re Ventures. Standard Investments led the $30 million Series A in January 2023.

Sources

Company Detail Sources (6)
Id Source Tier Accessed
f1 Sentra: homepage official 2026-09-23
f2 PR Newswire on Sentra launching in the US market press 2026-06-14
f3 GovInfoSecurity (ISMG): Startup Sentra Nabs $50M to Boost AI-Powered Data Protection press 2026-09-23
f4 SecurityWeek on the Sentra Series B (April 2025) press 2026-09-23
f5 AI Defense Matrix Catalog entry other 2026-06-13
f6 AI Defense Matrix Catalog mapping other 2026-06-23
Profile Analysis Sources (30)
Id Source Tier Accessed
s1 Sentra: homepage (platform overview, integrations strip and customer case-study cards) official 2026-09-23
s2 Sentra: product overview page official 2026-09-23
s3 Sentra: About Us page (market projection and leadership roster) official 2026-09-23
s4 Sentra: pricing page (quote request form) official 2026-09-23
s5 Sentra: Trust Center page (certifications and platform architecture) official 2026-09-23
s6 Sentra: AI and ML assets page official 2026-09-23
s7 Sentra: newsroom page (press, coverage and announcements) official 2026-09-23
s8 Sentra: Papaya Global case study official 2026-09-23
s9 AWS Marketplace: Sentra listing (contract pricing) other 2026-09-23
s10 SecurityWeek: Cloud Data Security Play Sentra Raises $50 Million Series B press 2026-09-23
s11 Calcalist CTech: Ex-Unit 8200 commander's startup raises $50 million to fight AI-driven data leaks press 2026-09-23
s12 PR Newswire: Sentra platform launch announcement of June 2, 2026 press 2026-09-23
s13 ITBrief UK: Sentra launches AI data readiness platform for enterprises press 2026-09-23
s14 PR Newswire: Sentra and Wiz integration announcement of April 15, 2026 press 2026-09-23
s15 SecurityBrief US: Sentra and Wiz add data classification to cloud risks press 2026-09-23
s16 Sentra: Contact Us page (office addresses) official 2026-09-23
s17 CB Insights: Sentra company profile other 2026-09-23
s18 GovInfoSecurity (ISMG): Startup Sentra Nabs $50M to Boost AI-Powered Data Protection press 2026-09-23
s19 Wiz: DSPM solution page (the rival's own marketing) official 2026-09-23
s20 SiliconANGLE: Sentra lands $50M to scale cloud-native data security and AI safeguards press 2026-09-23
s21 CRN: The 20 Coolest Identity, Access And Data Security Companies Of 2026 (Security 100) press 2026-09-23
s22 PR Newswire: Sentra announcement of its GigaOm DSPM Radar placement, April 18, 2025 press 2026-09-23
s23 Sentra Trust Center (SafeBase portal) official 2026-09-23
s24 Microsoft Learn: Learn about Microsoft Purview Data Security Posture Management (DSPM) official 2026-09-23
s25 Sentra blog: DSPM Vendors, Best Data Security Posture Management Platforms (2026) official 2026-09-23
s26 Omdia: On the Radar, Sentra delivers security posture management on cloud data stores (report abstract) other 2026-09-23
s27 Sentra: case studies index official 2026-09-23
s28 Sentra: integrations catalog page official 2026-09-23
s29 Israel Registrar of Companies (data.gov.il): record for company number 516431202 regulatory 2026-09-23
s30 PR Newswire: Sentra Shadow AI DLP announcement of August 4, 2026 press 2026-09-23
Deep-Dive Sources (30)
Id Source Tier Accessed
s1 Sentra: homepage (platform overview, integrations strip and customer case-study cards) official 2026-09-23
s2 Sentra: product overview page official 2026-09-23
s3 Sentra: About Us page (market projection and leadership roster) official 2026-09-23
s4 Sentra: pricing page (quote request form) official 2026-09-23
s5 Sentra: Trust Center page (certifications and platform architecture) official 2026-09-23
s6 Sentra: AI and ML assets page official 2026-09-23
s7 Sentra: newsroom page (press, coverage and announcements) official 2026-09-23
s8 Sentra: Papaya Global case study official 2026-09-23
s9 AWS Marketplace: Sentra listing (contract pricing) other 2026-09-23
s10 SecurityWeek: Cloud Data Security Play Sentra Raises $50 Million Series B press 2026-09-23
s11 Calcalist CTech: Ex-Unit 8200 commander's startup raises $50 million to fight AI-driven data leaks press 2026-09-23
s12 PR Newswire: Sentra platform launch announcement of June 2, 2026 press 2026-09-23
s13 ITBrief UK: Sentra launches AI data readiness platform for enterprises press 2026-09-23
s14 PR Newswire: Sentra and Wiz integration announcement of April 15, 2026 press 2026-09-23
s15 SecurityBrief US: Sentra and Wiz add data classification to cloud risks press 2026-09-23
s16 Sentra: Contact Us page (office addresses) official 2026-09-23
s17 CB Insights: Sentra company profile other 2026-09-23
s18 GovInfoSecurity (ISMG): Startup Sentra Nabs $50M to Boost AI-Powered Data Protection press 2026-09-23
s19 Wiz: DSPM solution page (the rival's own marketing) official 2026-09-23
s20 SiliconANGLE: Sentra lands $50M to scale cloud-native data security and AI safeguards press 2026-09-23
s21 CRN: The 20 Coolest Identity, Access And Data Security Companies Of 2026 (Security 100) press 2026-09-23
s22 PR Newswire: Sentra announcement of its GigaOm DSPM Radar placement, April 18, 2025 press 2026-09-23
s23 Sentra Trust Center (SafeBase portal) official 2026-09-23
s24 Microsoft Learn: Learn about Microsoft Purview Data Security Posture Management (DSPM) official 2026-09-23
s25 Sentra blog: DSPM Vendors, Best Data Security Posture Management Platforms (2026) official 2026-09-23
s26 Omdia: On the Radar, Sentra delivers security posture management on cloud data stores (report abstract) other 2026-09-23
s27 Sentra: case studies index official 2026-09-23
s28 Sentra: integrations catalog page official 2026-09-23
s29 Israel Registrar of Companies (data.gov.il): record for company number 516431202 regulatory 2026-09-23
s30 PR Newswire: Sentra Shadow AI DLP announcement of August 4, 2026 press 2026-09-23

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