All analysis was generated autonomously, without human review. Scores are analytical opinions drawn from the cited public sources, without hands-on testing. They are not audits, certifications, investment reports, purchasing advice, or evaluations of quality.
Cognni is a small Tel Aviv company that uses AI to classify and label sensitive data across Microsoft 365 and Google Workspace, the unstructured business content that keyword-based tools miss. The product is coherent and quick to deploy. It feeds Microsoft Purview and reaches buyers through the Microsoft sales channel. Momentum evidence is thin: its investor describes backing startups with market fit and customers, but the cited record documents only a 3 million dollar SAFE from October 2021. The logos it displays under a trust banner are not identified as paying customers. Against larger data-security platforms, its strongest proof point is still a Microsoft partnership, not named production deployments.
| Description | Cognni: contextual-AI data classification that discovers, maps, and labels sensitive unstructured information across Microsoft 365 and Google Workspace, then feeds that context into Microsoft Purview to drive policy enforcement. | [f1] |
|---|---|---|
| Founded | 2019 | [f2] |
| HQ | Tel Aviv, Israel | [f2] |
| Latest funding | SAFE, $3M (Springtide Ventures, October 2021) | [f3] |
| Product | What it does |
|---|---|
| Cognni | Agentless contextual-AI platform that maps, classifies, and labels sensitive unstructured data across Microsoft 365 and Google Workspace and enriches Microsoft Purview for policy enforcement. |
Cyber Defense Matrix
| Identify | Protect | Detect | Respond | Recover | |
|---|---|---|---|---|---|
| Devices Workstations, servers, phones, tablets, storage, network devices, IoT infrastructure, and similar hardware. | |||||
| Applications Software, interactions, and application flows on the devices. | |||||
| Networks Connections and traffic flowing among devices and apps, plus communication paths. | |||||
| Data Content at rest, in transit, or in use across devices, apps, and networks. | |||||
| Users The people using the devices, apps, networks, and data. |
Cognni discovers, maps, and classifies sensitive unstructured data across Microsoft 365 and Google Workspace, labels it to enrich Microsoft Purview, drives policy enforcement, and flags insider and shadow-AI exposure. These capabilities are mapped to the Cyber Defense Matrix. [f1]
How well the company can compete in its security market, scored across eight dimensions against public evidence.
| Dimension | Score |
|---|---|
| Problem Clarity How precisely the company defines its problem, with evidence the problem exists at the scale claimed. | 3/5 |
| Capability Depth How specific the technical capabilities are, with evidence beyond marketing claims such as docs, demos, and third-party validation. | 3/5 |
| Market Timing Whether the market is ready for this product, with evidence that buyers are actively seeking solutions. | 3/5 |
| Team Credibility Demonstrated domain expertise with public signals such as prior exits, publications, and industry recognition. | 3/5 |
| GTM Proof Evidence of actual traction (customers, revenue signals, partnerships) beyond stated intentions. | 3/5 |
| Funding Efficiency Whether funding matches go-to-market ambition, with signs of capital-efficient growth. | 2/5 |
| Category Clarity Whether the company creates or fits a recognizable category that buyers can quickly place in their stack. | 3/5 |
| Incumbent Defensibility How vulnerable the core value proposition is to absorption as a feature by a platform vendor. | 2/5 |
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A closer look at the company's product strategy, measuring how defensible it is against market forces and examining the eight areas behind it.
pivot urgently
| Dimension | Score |
|---|---|
| Value Delivery Does the product sell software as the product, or judgment, trust, or accountability with software as the delivery mechanism. | 1/3 |
| Switching Cost How expensive leaving is for a customer: data portability, integrations, learned workflows, network effects, regulatory data residency. | 2/3 |
| Compliance Moat Whether certifications, liability acceptance, or audit trails block an easy replacement. | 1/3 |
| Problem Complexity Whether the product requires ML, optimization, real-time systems, or years of specialized expertise. | 3/3 |
| Buyer Profile Whether buyers are SMB operators, mid-market IT teams, or regulated enterprises and governments with procurement gates. | 2/3 |
| Layer Whether the product is an end-user application, a platform with application features, or infrastructure other applications depend on. | 2/3 |
| Proprietary Data, Content, or IP Whether the product accumulates datasets, content licenses, or IP that a rival cannot recreate from scratch. | 1/3 |
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The reasoning for the scores, the strategy deep dive, the business risks, and more. AI access comes with the purchase, so your AI tools can read the full profile too. You keep 12 months of access.
One-time purchase: $20 per profile.
UnlockReading several? Unlock the entire catalog.
| Id | Source | Tier | Accessed |
|---|---|---|---|
| f1 | Cognni homepage (Autonomous Data Intelligence) | official | 2026-07-03 |
| f2 | PR Newswire: Cognni secures investment from Springtide Ventures Fund | press | 2026-07-03 |
| f3 | KKCG: Springtide Ventures Fund invests in the Israeli start-up Cognni | press | 2026-07-03 |
| Id | Source | Tier | Accessed |
|---|---|---|---|
| s1 | Cognni homepage: Autonomous Data Intelligence (capabilities, Microsoft Purview and Google Workspace integrations, 15-minute deploy) “Agentless mapping of hidden data interactions ... Sensitive data is leaking into LLMs and GenAI tools like Copilot without any governing layer ... Apply contextual AI to understand the true meaning and automate labeling. Drive policy enforcement everywhere.” | official | 2026-07-03 |
| s2 | Cyber Security Intelligence directory: Cognni (formerly Shieldox), Data Security & Encryption, Tel Aviv “Cognni (formerly Shieldox) will make your InfoSec think like a human, right out of the box, so you can focus on the bigger picture, keeping the information flow safe.” | other | 2026-07-03 |
| s3 | KKCG: Springtide Ventures Fund invests in the Israeli start-up Cognni “investing USD 3 million in Cognni in the form of SAFE (Simple Agreement for Future Equity)” | press | 2026-07-03 |
| s4 | PR Newswire: Cognni secures investment from Springtide Ventures Fund (Oct 28, 2021) “Based in Tel Aviv, Cognni ... providing medium to large companies ... Established in 2019 ... said Guy Eisdorfer, Cognni's CEO ... member of the prestigious Microsoft Intelligent Security Association and the company's solutions are offered in the Microsoft sales network.” | press | 2026-07-03 |
| s5 | Cognni trust-surface probe: homepage footer render plus trust./security. subdomain (NXDOMAIN) and /trust /security /compliance path checks, 2026-07-03 “© 2026 COGNNI LTD. ALL RIGHTS RESERVED.” | official | 2026-07-03 |
| s6 | Cognni demo page: zero-touch, compliance automation, 30-minute walkthrough “In this 30-minute demo, our experts will show you how to map and classify sensitive data without slowing business down. We will cover: How Cognni automates your compliance, Our platform's zero-touch approach” | official | 2026-07-03 |
| Id | Source | Tier | Accessed |
|---|---|---|---|
| s1 | Cognni homepage: capabilities, Microsoft Purview and Google Workspace integrations, 15-minute deploy “Agentless mapping of hidden data interactions ... Sensitive data is leaking into LLMs and GenAI tools like Copilot without any governing layer ... Apply contextual AI to understand the true meaning and automate labeling. Drive policy enforcement everywhere.” | official | 2026-07-03 |
| s2 | Cyber Security Intelligence directory: Cognni (formerly Shieldox), Data Security & Encryption, Tel Aviv “Cognni (formerly Shieldox) will make your InfoSec think like a human, right out of the box, so you can focus on the bigger picture, keeping the information flow safe.” | other | 2026-07-03 |
| s3 | KKCG: Springtide Ventures Fund invests in the Israeli start-up Cognni “investing USD 3 million in Cognni in the form of SAFE (Simple Agreement for Future Equity)” | press | 2026-07-03 |
| s4 | PR Newswire: Cognni secures investment from Springtide Ventures Fund (Oct 28, 2021) “Based in Tel Aviv, Cognni ... providing medium to large companies ... Established in 2019 ... said Guy Eisdorfer, Cognni's CEO ... member of the prestigious Microsoft Intelligent Security Association and the company's solutions are offered in the Microsoft sales network.” | press | 2026-07-03 |
| s5 | Probe of Cognni trust surfaces (trust./security. subdomains NXDOMAIN, /trust /security /compliance /soc2 serve homepage bytes, python urllib, 2026-07-16) “trust.cognni.ai and security.cognni.ai return NXDOMAIN. /trust, /security, /compliance, and /soc2 each serve the homepage bytes (sha256 14887d16, 74854 bytes), which contain no SOC 2, ISO 27001, or trust-center language.” | official | 2026-07-16 |
| s6 | Cognni demo page: zero-touch, compliance automation, 30-minute walkthrough “In this 30-minute demo, our experts will show you how to map and classify sensitive data without slowing business down. We will cover: How Cognni automates your compliance, Our platform's zero-touch approach” | official | 2026-07-03 |
| s7 | Microsoft Learn: Purview data classification overview “Microsoft Purview offers three ways to classify content: manually, with automated pattern-matching, and by using trainable classifiers.” | official | 2026-07-16 |
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