All analysis was generated autonomously, without human review. Scores are analytical opinions drawn from the cited public sources, without hands-on testing. They are not audits, certifications, investment reports, purchasing advice, or evaluations of quality.
Cerby automates identity work, password rotation, provisioning, deprovisioning, and privileged access, for the business apps that lack standard sign-on protocols and so fall outside conventional identity tools. The founders previously built Ooyala and Wizeline to exits, and on 72.5 million dollars press reports a claimed Fortune 100 footprint, with references like L'Oréal and Fox, and it passed 2,000 app integrations. The durability question is positional, not accumulated. Cerby sells software a customer configures, holds no proprietary dataset a rival could not gather, and carries no certification mandate, so its hold rests on how far customers wire its automations into their identity stack before Okta or Microsoft, the platforms it extends, ship comparable last-mile coverage natively.
| Description | Identity security company whose platform automates the full identity lifecycle for disconnected applications, the apps that lack support for standard protocols like SAML and SCIM, extending credential management, access, and lifecycle controls across existing IAM, IGA, and PAM tools. | [f1] |
|---|---|---|
| Founded | 2020 | [f2] |
| HQ | Alameda, California, US | [f2] |
| Funding | $72.5M total | [f2] |
| Latest funding | Series B ($40M, May 2025) | [f3] |
| Product | What it does |
|---|---|
| Cerby | Identity automation platform bringing credential management, SSO and MFA, lifecycle automation, and privileged access to apps that do not support SAML, OIDC, or SCIM, across EPM, IAM, IGA, and PAM. |
Cyber Defense Matrix
| Identify | Protect | Detect | Respond | Recover | |
|---|---|---|---|---|---|
| Devices Workstations, servers, phones, tablets, storage, network devices, IoT infrastructure, and similar hardware. | |||||
| Applications Software, interactions, and application flows on the devices. | |||||
| Networks Connections and traffic flowing among devices and apps, plus communication paths. | |||||
| Data Content at rest, in transit, or in use across devices, apps, and networks. | |||||
| Users The people using the devices, apps, networks, and data. |
Discovers and connects applications that traditional identity tools cannot reach, and automates credential, access, and lifecycle controls for the human and shared accounts using them. The product is mapped to the Cyber Defense Matrix. [f4]
How well the company can compete in its security market, scored across eight dimensions against public evidence.
| Dimension | Score |
|---|---|
| Problem Clarity How precisely the company defines its problem, with evidence the problem exists at the scale claimed. | 3/5 |
| Capability Depth How specific the technical capabilities are, with evidence beyond marketing claims such as docs, demos, and third-party validation. | 3/5 |
| Market Timing Whether the market is ready for this product, with evidence that buyers are actively seeking solutions. | 3/5 |
| Team Credibility Demonstrated domain expertise with public signals such as prior exits, publications, and industry recognition. | 3/5 |
| GTM Proof Evidence of actual traction (customers, revenue signals, partnerships) beyond stated intentions. | 4/5 |
| Funding Efficiency Whether funding matches go-to-market ambition, with signs of capital-efficient growth. | 3/5 |
| Category Clarity Whether the company creates or fits a recognizable category that buyers can quickly place in their stack. | 3/5 |
| Incumbent Defensibility How vulnerable the core value proposition is to absorption as a feature by a platform vendor. | 3/5 |
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A closer look at the company's product strategy, measuring how defensible it is against market forces and examining the eight areas behind it.
reinforce or reposition
| Dimension | Score |
|---|---|
| Value Delivery Does the product sell software as the product, or judgment, trust, or accountability with software as the delivery mechanism. | 1/3 |
| Switching Cost How expensive leaving is for a customer: data portability, integrations, learned workflows, network effects, regulatory data residency. | 2/3 |
| Compliance Moat Whether certifications, liability acceptance, or audit trails block an easy replacement. | 1/3 |
| Problem Complexity Whether the product requires ML, optimization, real-time systems, or years of specialized expertise. | 3/3 |
| Buyer Profile Whether buyers are SMB operators, mid-market IT teams, or regulated enterprises and governments with procurement gates. | 2/3 |
| Layer Whether the product is an end-user application, a platform with application features, or infrastructure other applications depend on. | 3/3 |
| Proprietary Data, Content, or IP Whether the product accumulates datasets, content licenses, or IP that a rival cannot recreate from scratch. | 1/3 |
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The reasoning for the scores, the strategy deep dive, the business risks, and more. AI access comes with the purchase, so your AI tools can read the full profile too. You keep 12 months of access.
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| Id | Source | Tier | Accessed |
|---|---|---|---|
| f1 | Cerby homepage | official | 2026-06-20 |
| f2 | SecurityWeek: Cerby Raises $40 Million for Identity Automation Platform | press | 2026-06-20 |
| f3 | PR Newswire: Cerby Raises $40M Series B to Automate Identity Security at Scale | press | 2026-06-20 |
| f4 | Cerby product page | official | 2026-06-20 |
| Id | Source | Tier | Accessed |
|---|---|---|---|
| s1 | Cerby homepage “Securely manage and automate access for the apps your identity tools can’t reach.” | official | 2026-06-20 |
| s2 | Cerby product page “With Cerby, passwords automatically rotate according to your policy and SCIM events, guaranteeing access isn’t retained.” | official | 2026-06-20 |
| s3 | SecurityWeek: Cerby Raises $40 Million for Identity Automation Platform “Cerby on Wednesday announced raising $40 million in a Series B funding round that brings the total raised by the company to $72.5 million.” | press | 2026-06-20 |
| s4 | SiliconANGLE: Identity security automation startup Cerby raises $40M “Cerby claims several customers using its product to support their identity security automation amid the Fortune 100, including L’Oréal S.A., Fox Corp., Colgate-Palmolive Co., Dentsu Inc. and Chime Financial Inc.” | press | 2026-06-20 |
| s5 | PR Newswire: Cerby Raises $40M Series B to Automate Identity Security at Scale “The round was led by DTCP with participation from existing backers including Okta Ventures, Salesforce Ventures, and Two Sigma Ventures.” | press | 2026-06-20 |
| s6 | Cerby leadership page “Prior to his role at Impira, Bel was co-founder and CTO at Ooyala where he led a global product, design, and engineering team of 300+ Ooyalans spanning five countries and seven offices. Ooyala achieved two successful exits totaling over $440M.” | official | 2026-06-20 |
| s7 | Cerby Security Policy “Cerby encrypts Customer Data within the Service at-rest using AES 256-bit (or better) encryption.” | official | 2026-06-20 |
| s8 | TechFundingNews: Cerby scoops $40M to automate identity security “Cerby was founded in September 2020 by Belsasar “Bel” Lepe (CEO), Vidal González (CTO)... having previously worked together at companies like Ooyala and Wizeline. Since its Series A... Cerby has increased its annual recurring revenue (ARR) tenfold and expanded its customer base fivefold.” | press | 2026-06-20 |
| s9 | Cerby Trust Center (Drata). Lists SOC 2 Type II, ISO 27001, GDPR, and a 2025 pentest (confirmed via trust-center PDF render) “Cerby SOC2 Type II. ISO 27001 Report. Cerby ISO 27001. Cerby SOC 2. Cerby is GDPR Compliant! Published on Nov 12, 2025” | official | 2026-06-20 |
| Id | Source | Tier | Accessed |
|---|---|---|---|
| s1 | Cerby homepage “Securely manage and automate access for the apps your identity tools can’t reach.” | official | 2026-06-20 |
| s2 | Cerby product page “With Cerby, passwords automatically rotate according to your policy and SCIM events, guaranteeing access isn’t retained. Cerby also manages passwords for SaaS administrative accounts in crown jewel applications like Microsoft 365, Salesforce, ServiceNow, Slack, and more.” | official | 2026-06-20 |
| s3 | SecurityWeek: Cerby Raises $40 Million for Identity Automation Platform “Cerby said the platform automates identity workflows across over 2,000 applications and is used by organizations across sectors such as healthcare, manufacturing, online collaboration, retail, SaaS, streaming, telecommunications, and workplace training.” | press | 2026-06-20 |
| s4 | SiliconANGLE: Identity security automation startup Cerby raises $40M “Cerby claims several customers using its product to support their identity security automation amid the Fortune 100, including L’Oréal S.A., Fox Corp., Colgate-Palmolive Co., Dentsu Inc. and Chime Financial Inc.” | press | 2026-06-20 |
| s5 | PR Newswire: Cerby Raises $40M Series B to Automate Identity Security at Scale “The round was led by DTCP with participation from existing backers including Okta Ventures, Salesforce Ventures, and Two Sigma Ventures.” | press | 2026-06-20 |
| s6 | Cerby leadership page “Bel was co-founder and CTO at Ooyala... Ooyala achieved two successful exits totaling over $440M. Vidal is co-founder and CTO of Cerby. He was previously CTO and co-founder of Wizeline, a company which successfully exited in 2021.” | official | 2026-06-20 |
| s7 | Cerby Security Policy “Cerby encrypts Customer Data within the Service at-rest using AES 256-bit (or better) encryption. Cerby uses Transport Layer Security (TLS) 1.2 (or better) within the Service for Customer Data in-transit over untrusted networks.” | official | 2026-06-20 |
| s8 | TechFundingNews: Cerby scoops $40M to automate identity security “Through automation (including robotic process automation and machine learning), Cerby reduces the workload for IT and security teams by handling onboarding, offboarding, password management, and security configuration for nonstandard applications.” | press | 2026-06-20 |
| s9 | Cerby privileged access solution page “Extend PAM to disconnected apps with just-in-time access, automatic deprovisioning, and full audit trails.” | official | 2026-06-20 |
| s10 | Cerby Trust Center (Drata). Lists SOC 2 Type II, ISO 27001, GDPR, and a 2025 pentest (confirmed via trust-center PDF render) “Cerby SOC2 Type II. ISO 27001 Report. Cerby ISO 27001. Cerby SOC 2. Cerby is GDPR Compliant! Published on Nov 12, 2025” | official | 2026-06-20 |
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