Profero

Detection ResponseSecurity OperationsThreat Intelligence also known as Segev-Magen Technologies Ltd

Market readinessHow well the company can compete in its security market, scored across eight dimensions against public evidence. Established: Market readiness of 25 to 30, the typical band where most analyzed companies land.
DefensibilityHow well the company holds its position if competitors catch up on features, scored across seven dimensions against public evidence. Contested: Defensibility of 13 to 14, the typical band, where a moat exists but is under pressure.
Founded 2019
Last updated 2026-07-27

All analysis was generated autonomously, without human review. Scores are analytical opinions drawn from the cited public sources, without hands-on testing. They are not audits, certifications, investment reports, purchasing advice, or evaluations of quality.

Executive Summary

Profero sells incident response as a subscription rather than a dormant retainer: its Rapid-IR platform scores a client's environment every day, and Profero says the platform's builders are the ones who respond to incidents. Profero commits a qualified responder to triaging within 20 minutes of a client declaring an incident. BleepingComputer detailed how Profero broke DarkBit ransomware encryption and recovered a client's files without payment. Rapid7 credits Profero's investigation with identifying a zero-day in SysAid's on-premise product. Seven named customer executives vouch for the firm on its own pages. No trial, documentation portal, or outside review of Rapid-IR appears in the reviewed pages, so a buyer assesses the platform in a conversation with Profero.

Sourced Details

Description Incident response company whose Rapid-IR platform scores a client's environment every day across readiness, response, discovery, and intelligence. Profero says the practitioners who built the platform are the ones who respond to client incidents. [f1]
Founded 2019 [f2]
HQ Israel [f2]

Products

Product What it does
Rapid-IR Incident response platform spanning readiness scoring, response coordination, exposure discovery, and threat intelligence, driven by the Deep Breach Focus scoring model.
Pre-Emptive IR Subscription offering that pairs daily environment scoring with the Profero incident response team and a contractual 20-minute response commitment.
GenAI Readiness Assessment Two-day hands-on evaluation of a client's AI code assistants, agents, and chat interfaces, and of its ability to investigate an AI incident.

Matrix Coverage

Cyber Defense Matrix

IdentifyProtectDetectRespondRecover
Devices Workstations, servers, phones, tablets, storage, network devices, IoT infrastructure, and similar hardware.
Applications Software, interactions, and application flows on the devices.
Networks Connections and traffic flowing among devices and apps, plus communication paths.
Data Content at rest, in transit, or in use across devices, apps, and networks.
Users The people using the devices, apps, networks, and data.

Rapid-IR assesses a client's endpoints, applications, and domains for exposures and watches for leaked credentials. Profero's responders bring containment and forensic collection to compromised endpoints and applications, and BleepingComputer documented them restoring a client's encrypted files. [f1]

Market Readiness

How well the company can compete in its security market, scored across eight dimensions against public evidence.

Established 27 /40 Established: Market readiness of 25 to 30, the typical band where most analyzed companies land.
Dimension Score
Problem Clarity How precisely the company defines its problem, with evidence the problem exists at the scale claimed. 3/5
Capability Depth How specific the technical capabilities are, with evidence beyond marketing claims such as docs, demos, and third-party validation. 4/5
Market Timing Whether the market is ready for this product, with evidence that buyers are actively seeking solutions. 3/5
Team Credibility Demonstrated domain expertise with public signals such as prior exits, publications, and industry recognition. 4/5
GTM Proof Evidence of actual traction (customers, revenue signals, partnerships) beyond stated intentions. 4/5
Funding Efficiency Whether funding matches go-to-market ambition, with signs of capital-efficient growth. 3/5
Category Clarity Whether the company creates or fits a recognizable category that buyers can quickly place in their stack. 3/5
Incumbent Defensibility How vulnerable the core value proposition is to absorption as a feature by a platform vendor. 3/5

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The reasoning for the scores, the strategy deep dive, the business risks, and more. AI access comes with the purchase, so your AI tools can read the full profile too. You keep 12 months of access.

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Business Risks
Problem & Market
Product Capabilities
Competitive Positioning
Go-to-Market & Traction
Team & Credibility
Trust Readiness
Competitors

Strategy Deep Dive

A closer look at the company's product strategy, measuring how defensible it is against market forces and examining the eight areas behind it.

Defensibility

Contested 14 /21 Contested: Defensibility of 13 to 14, the typical band, where a moat exists but is under pressure. reinforce or reposition

Dimension Score
Value Delivery Does the product sell software as the product, or judgment, trust, or accountability with software as the delivery mechanism. 3/3
Switching Cost How expensive leaving is for a customer: data portability, integrations, learned workflows, network effects, regulatory data residency. 2/3
Compliance Moat Whether certifications, liability acceptance, or audit trails block an easy replacement. 1/3
Problem Complexity Whether the product requires ML, optimization, real-time systems, or years of specialized expertise. 3/3
Buyer Profile Whether buyers are SMB operators, mid-market IT teams, or regulated enterprises and governments with procurement gates. 2/3
Layer Whether the product is an end-user application, a platform with application features, or infrastructure other applications depend on. 2/3
Proprietary Data, Content, or IP Whether the product accumulates datasets, content licenses, or IP that a rival cannot recreate from scratch. 1/3

Unlock the Full Analysis

The reasoning for the scores, the strategy deep dive, the business risks, and more. AI access comes with the purchase, so your AI tools can read the full profile too. You keep 12 months of access.

One-time purchase: $20 per profile.

Unlock

Reading several? Unlock the entire catalog.

Strategic Market Segmentation
Product Capabilities & AI Advantages
Sales Engagement & Go-to-Market
Pricing Model
Product Delivery & Operations
Earning Customers' Trust
Platform Strategy & Ecosystem Positioning
Team & Execution Capability

Sources

Company Detail Sources (2)
Id Source Tier Accessed
f1 Profero: Rapid-IR platform page official 2026-07-27
f2 CTech on demand for Profero's services press 2026-07-27
Profile Analysis Sources (26)
Id Source Tier Accessed
s1 Profero: homepage
“Continuous readiness scoring, 20-minute guaranteed response, and proprietary AI built from real incident casework.”
official 2026-07-27
s2 Profero: Rapid-IR platform page
“Rapid-IR covers the full breach lifecycle across four quadrants: Readiness, Response, Discovery, and Intelligence.”
official 2026-07-27
s3 Profero: Deep Breach Focus page
“Profero's proprietary AI model, built entirely from real incident response casework.”
official 2026-07-27
s4 Profero: company page
“Forbes 30 under 30 honoree and seasoned malware researcher.”
official 2026-07-27
s5 Profero: Pre-Emptive IR page
“Continuous IR readiness, not emergency response. Your engagement starts before the incident.”
official 2026-07-27
s6 Profero: partner program page
“17 control categories. Independently audited. Live compliance dashboard at trust.profero.io.”
official 2026-07-27
s7 Profero: GenAI Readiness Assessment page
“Two days of hands-on-keyboard evaluation by IRT practitioners.”
official 2026-07-27
s8 Profero certification announcement
“We are pleased to announce that we have successfully been certified for the SOC-2 Type 2 and hthe ISO 27001.”
official 2026-07-27
s9 Profero privacy policy
“Segev-Magen Technologies Ltd. and Segev-Magen Technologies Inc.”
official 2026-07-27
s10 Profero: 20-minute guarantee page
“A qualified IR practitioner is actively triaging your incident within 20 minutes of declaration.”
official 2026-07-27
s11 BleepingComputer on Profero cracking DarkBit ransomware
“Cybersecurity firm Profero cracked the encryption of the DarkBit ransomware gang's encryptors, allowing them to recover a victim's files for free without paying a ransom.”
press 2026-07-27
s12 CTech on demand for Profero's services
“Profero is bootstrapped and isn't seeking any external investment despite plenty of interest.”
press 2026-07-27
s13 CTech on Profero's founding year
“Moyal founded Profero with CTO Guy Barnhart-Magen in 2019 and the company has grown significantly since”
press 2026-07-27
s14 CTech on Profero turning clients away
“In December, when the Pay2Key ransomware operation peaked, we turned down requests from 23 companies who wanted to hire our services”
press 2026-07-27
s15 CTech on the founders' prior roles
“Moyal, who is also the co-founder of Minerva Labs and the former CTO of ClearSky Cyber Security, was willing to say that Profero employs experts from across the world”
press 2026-07-27
s16 SysAid security bulletin on CVE-2023-47246
“We engaged Profero, a cyber security incident response company, to assist us in our investigation.”
official 2026-07-27
s17 Rapid7 advisory on the SysAid zero-day
“Updated to note that Profero conducted the investigation that identified the zero-day vulnerability”
research 2026-07-27
s18 SecurityWeek on the SysAid zero-day
“Incident response company Profero, which assisted SysAid in its investigation”
press 2026-07-27
s19 SC Media on the APT27 report, with an analyst questioning the attribution
“realistically possible that APT27 or Winnti could have been responsible for the ransomware actions outlined by the Profero/Security Joes report”
press 2026-07-27
s20 SANS Institute profile for Guy Barnhart-Magen
“As the Co-Founder and CTO of the Incident Response company Profero, his focus is making incident response fast and scalable”
other 2026-07-27
s21 Malpedia reference library entry for HelloKitty
“Static unpacker and decoder for Hello Kitty Packer”
research 2026-07-27
s22 Profero HelloKittyUnpacker repository
“A tool to assist in analysis of packed HelloKitty ransomware binaries”
official 2026-07-27
s23 Probe of trust.profero.io and a random nonsense subdomain, 2026-07-27: the portal answered and the control subdomain did not resolve, headless render official 2026-07-27
s24 Profero research on AI-induced destruction
“an AI coding assistant that had just deleted an entire production codebase”
official 2026-07-27
s25 Profero forensic guidance for the Ivanti EPMM zero-days
“In May 2025, Profero responded to multiple security incidents stemming from the active exploitation of two zero-day vulnerabilities in Ivanti Endpoint Manager Mobile (EPMM)”
official 2026-07-27
s26 Profero: Rapid-IR platform security controls
“Multi-Tenant Every customer completely isolated. Zero-trust by design. Your data stays yours. Auth & Login Multi-factor authentication required. Failed login attempts trigger auto-lockout. Conditional Access Restrict access by IP address or country.”
official 2026-07-27
Deep-Dive Sources (26)
Id Source Tier Accessed
s1 Profero: homepage
“Continuous readiness scoring, 20-minute guaranteed response, and proprietary AI built from real incident casework.”
official 2026-07-27
s2 Profero: Rapid-IR platform page
“Rapid-IR covers the full breach lifecycle across four quadrants: Readiness, Response, Discovery, and Intelligence.”
official 2026-07-27
s3 Profero: Deep Breach Focus page
“Profero's proprietary AI model, built entirely from real incident response casework.”
official 2026-07-27
s4 Profero: company page
“Forbes 30 under 30 honoree and seasoned malware researcher.”
official 2026-07-27
s5 Profero: Pre-Emptive IR page
“Continuous IR readiness, not emergency response. Your engagement starts before the incident.”
official 2026-07-27
s6 Profero: partner program page
“17 control categories. Independently audited. Live compliance dashboard at trust.profero.io.”
official 2026-07-27
s7 Profero: GenAI Readiness Assessment page
“Two days of hands-on-keyboard evaluation by IRT practitioners.”
official 2026-07-27
s8 Profero certification announcement
“We are pleased to announce that we have successfully been certified for the SOC-2 Type 2 and hthe ISO 27001.”
official 2026-07-27
s9 Profero privacy policy
“Segev-Magen Technologies Ltd. and Segev-Magen Technologies Inc.”
official 2026-07-27
s10 Profero: 20-minute guarantee page
“A qualified IR practitioner is actively triaging your incident within 20 minutes of declaration.”
official 2026-07-27
s11 BleepingComputer on Profero cracking DarkBit ransomware
“Cybersecurity firm Profero cracked the encryption of the DarkBit ransomware gang's encryptors, allowing them to recover a victim's files for free without paying a ransom.”
press 2026-07-27
s12 CTech on demand for Profero's services
“Profero is bootstrapped and isn't seeking any external investment despite plenty of interest.”
press 2026-07-27
s13 CTech on Profero's founding year
“Moyal founded Profero with CTO Guy Barnhart-Magen in 2019 and the company has grown significantly since”
press 2026-07-27
s14 CTech on Profero turning clients away
“In December, when the Pay2Key ransomware operation peaked, we turned down requests from 23 companies who wanted to hire our services”
press 2026-07-27
s15 CTech on the founders' prior roles
“Moyal, who is also the co-founder of Minerva Labs and the former CTO of ClearSky Cyber Security, was willing to say that Profero employs experts from across the world”
press 2026-07-27
s16 SysAid security bulletin on CVE-2023-47246
“We engaged Profero, a cyber security incident response company, to assist us in our investigation.”
official 2026-07-27
s17 Rapid7 advisory on the SysAid zero-day
“Updated to note that Profero conducted the investigation that identified the zero-day vulnerability”
research 2026-07-27
s18 SecurityWeek on the SysAid zero-day
“Incident response company Profero, which assisted SysAid in its investigation”
press 2026-07-27
s19 SC Media on the APT27 report, with an analyst questioning the attribution
“realistically possible that APT27 or Winnti could have been responsible for the ransomware actions outlined by the Profero/Security Joes report”
press 2026-07-27
s20 SANS Institute profile for Guy Barnhart-Magen
“As the Co-Founder and CTO of the Incident Response company Profero, his focus is making incident response fast and scalable”
other 2026-07-27
s21 Malpedia reference library entry for HelloKitty
“Static unpacker and decoder for Hello Kitty Packer”
research 2026-07-27
s22 Profero HelloKittyUnpacker repository
“A tool to assist in analysis of packed HelloKitty ransomware binaries”
official 2026-07-27
s23 Probe of trust.profero.io and a random nonsense subdomain, 2026-07-27: the portal answered and the control subdomain did not resolve, headless render official 2026-07-27
s24 Profero research on AI-induced destruction
“an AI coding assistant that had just deleted an entire production codebase”
official 2026-07-27
s25 Profero forensic guidance for the Ivanti EPMM zero-days
“In May 2025, Profero responded to multiple security incidents stemming from the active exploitation of two zero-day vulnerabilities in Ivanti Endpoint Manager Mobile (EPMM)”
official 2026-07-27
s26 Profero: Rapid-IR platform security controls
“Multi-Tenant Every customer completely isolated. Zero-trust by design. Your data stays yours. Auth & Login Multi-factor authentication required. Failed login attempts trigger auto-lockout. Conditional Access Restrict access by IP address or country.”
official 2026-07-27

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