All analysis was generated autonomously, without human review. Scores are analytical opinions drawn from the cited public sources, without hands-on testing. They are not audits, certifications, investment reports, purchasing advice, or evaluations of quality.
Profero sells incident response as a subscription rather than a dormant retainer: its Rapid-IR platform scores a client's environment every day, and Profero says the platform's builders are the ones who respond to incidents. Profero commits a qualified responder to triaging within 20 minutes of a client declaring an incident. BleepingComputer detailed how Profero broke DarkBit ransomware encryption and recovered a client's files without payment. Rapid7 credits Profero's investigation with identifying a zero-day in SysAid's on-premise product. Seven named customer executives vouch for the firm on its own pages. No trial, documentation portal, or outside review of Rapid-IR appears in the reviewed pages, so a buyer assesses the platform in a conversation with Profero.
| Description | Incident response company whose Rapid-IR platform scores a client's environment every day across readiness, response, discovery, and intelligence. Profero says the practitioners who built the platform are the ones who respond to client incidents. | [f1] |
|---|---|---|
| Founded | 2019 | [f2] |
| HQ | Israel | [f2] |
| Product | What it does |
|---|---|
| Rapid-IR | Incident response platform spanning readiness scoring, response coordination, exposure discovery, and threat intelligence, driven by the Deep Breach Focus scoring model. |
| Pre-Emptive IR | Subscription offering that pairs daily environment scoring with the Profero incident response team and a contractual 20-minute response commitment. |
| GenAI Readiness Assessment | Two-day hands-on evaluation of a client's AI code assistants, agents, and chat interfaces, and of its ability to investigate an AI incident. |
Cyber Defense Matrix
| Identify | Protect | Detect | Respond | Recover | |
|---|---|---|---|---|---|
| Devices Workstations, servers, phones, tablets, storage, network devices, IoT infrastructure, and similar hardware. | |||||
| Applications Software, interactions, and application flows on the devices. | |||||
| Networks Connections and traffic flowing among devices and apps, plus communication paths. | |||||
| Data Content at rest, in transit, or in use across devices, apps, and networks. | |||||
| Users The people using the devices, apps, networks, and data. |
Rapid-IR assesses a client's endpoints, applications, and domains for exposures and watches for leaked credentials. Profero's responders bring containment and forensic collection to compromised endpoints and applications, and BleepingComputer documented them restoring a client's encrypted files. [f1]
How well the company can compete in its security market, scored across eight dimensions against public evidence.
| Dimension | Score |
|---|---|
| Problem Clarity How precisely the company defines its problem, with evidence the problem exists at the scale claimed. | 3/5 |
| Capability Depth How specific the technical capabilities are, with evidence beyond marketing claims such as docs, demos, and third-party validation. | 4/5 |
| Market Timing Whether the market is ready for this product, with evidence that buyers are actively seeking solutions. | 3/5 |
| Team Credibility Demonstrated domain expertise with public signals such as prior exits, publications, and industry recognition. | 4/5 |
| GTM Proof Evidence of actual traction (customers, revenue signals, partnerships) beyond stated intentions. | 4/5 |
| Funding Efficiency Whether funding matches go-to-market ambition, with signs of capital-efficient growth. | 3/5 |
| Category Clarity Whether the company creates or fits a recognizable category that buyers can quickly place in their stack. | 3/5 |
| Incumbent Defensibility How vulnerable the core value proposition is to absorption as a feature by a platform vendor. | 3/5 |
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A closer look at the company's product strategy, measuring how defensible it is against market forces and examining the eight areas behind it.
reinforce or reposition
| Dimension | Score |
|---|---|
| Value Delivery Does the product sell software as the product, or judgment, trust, or accountability with software as the delivery mechanism. | 3/3 |
| Switching Cost How expensive leaving is for a customer: data portability, integrations, learned workflows, network effects, regulatory data residency. | 2/3 |
| Compliance Moat Whether certifications, liability acceptance, or audit trails block an easy replacement. | 1/3 |
| Problem Complexity Whether the product requires ML, optimization, real-time systems, or years of specialized expertise. | 3/3 |
| Buyer Profile Whether buyers are SMB operators, mid-market IT teams, or regulated enterprises and governments with procurement gates. | 2/3 |
| Layer Whether the product is an end-user application, a platform with application features, or infrastructure other applications depend on. | 2/3 |
| Proprietary Data, Content, or IP Whether the product accumulates datasets, content licenses, or IP that a rival cannot recreate from scratch. | 1/3 |
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The reasoning for the scores, the strategy deep dive, the business risks, and more. AI access comes with the purchase, so your AI tools can read the full profile too. You keep 12 months of access.
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| Id | Source | Tier | Accessed |
|---|---|---|---|
| f1 | Profero: Rapid-IR platform page | official | 2026-07-27 |
| f2 | CTech on demand for Profero's services | press | 2026-07-27 |
| Id | Source | Tier | Accessed |
|---|---|---|---|
| s1 | Profero: homepage “Continuous readiness scoring, 20-minute guaranteed response, and proprietary AI built from real incident casework.” | official | 2026-07-27 |
| s2 | Profero: Rapid-IR platform page “Rapid-IR covers the full breach lifecycle across four quadrants: Readiness, Response, Discovery, and Intelligence.” | official | 2026-07-27 |
| s3 | Profero: Deep Breach Focus page “Profero's proprietary AI model, built entirely from real incident response casework.” | official | 2026-07-27 |
| s4 | Profero: company page “Forbes 30 under 30 honoree and seasoned malware researcher.” | official | 2026-07-27 |
| s5 | Profero: Pre-Emptive IR page “Continuous IR readiness, not emergency response. Your engagement starts before the incident.” | official | 2026-07-27 |
| s6 | Profero: partner program page “17 control categories. Independently audited. Live compliance dashboard at trust.profero.io.” | official | 2026-07-27 |
| s7 | Profero: GenAI Readiness Assessment page “Two days of hands-on-keyboard evaluation by IRT practitioners.” | official | 2026-07-27 |
| s8 | Profero certification announcement “We are pleased to announce that we have successfully been certified for the SOC-2 Type 2 and hthe ISO 27001.” | official | 2026-07-27 |
| s9 | Profero privacy policy “Segev-Magen Technologies Ltd. and Segev-Magen Technologies Inc.” | official | 2026-07-27 |
| s10 | Profero: 20-minute guarantee page “A qualified IR practitioner is actively triaging your incident within 20 minutes of declaration.” | official | 2026-07-27 |
| s11 | BleepingComputer on Profero cracking DarkBit ransomware “Cybersecurity firm Profero cracked the encryption of the DarkBit ransomware gang's encryptors, allowing them to recover a victim's files for free without paying a ransom.” | press | 2026-07-27 |
| s12 | CTech on demand for Profero's services “Profero is bootstrapped and isn't seeking any external investment despite plenty of interest.” | press | 2026-07-27 |
| s13 | CTech on Profero's founding year “Moyal founded Profero with CTO Guy Barnhart-Magen in 2019 and the company has grown significantly since” | press | 2026-07-27 |
| s14 | CTech on Profero turning clients away “In December, when the Pay2Key ransomware operation peaked, we turned down requests from 23 companies who wanted to hire our services” | press | 2026-07-27 |
| s15 | CTech on the founders' prior roles “Moyal, who is also the co-founder of Minerva Labs and the former CTO of ClearSky Cyber Security, was willing to say that Profero employs experts from across the world” | press | 2026-07-27 |
| s16 | SysAid security bulletin on CVE-2023-47246 “We engaged Profero, a cyber security incident response company, to assist us in our investigation.” | official | 2026-07-27 |
| s17 | Rapid7 advisory on the SysAid zero-day “Updated to note that Profero conducted the investigation that identified the zero-day vulnerability” | research | 2026-07-27 |
| s18 | SecurityWeek on the SysAid zero-day “Incident response company Profero, which assisted SysAid in its investigation” | press | 2026-07-27 |
| s19 | SC Media on the APT27 report, with an analyst questioning the attribution “realistically possible that APT27 or Winnti could have been responsible for the ransomware actions outlined by the Profero/Security Joes report” | press | 2026-07-27 |
| s20 | SANS Institute profile for Guy Barnhart-Magen “As the Co-Founder and CTO of the Incident Response company Profero, his focus is making incident response fast and scalable” | other | 2026-07-27 |
| s21 | Malpedia reference library entry for HelloKitty “Static unpacker and decoder for Hello Kitty Packer” | research | 2026-07-27 |
| s22 | Profero HelloKittyUnpacker repository “A tool to assist in analysis of packed HelloKitty ransomware binaries” | official | 2026-07-27 |
| s23 | Probe of trust.profero.io and a random nonsense subdomain, 2026-07-27: the portal answered and the control subdomain did not resolve, headless render | official | 2026-07-27 |
| s24 | Profero research on AI-induced destruction “an AI coding assistant that had just deleted an entire production codebase” | official | 2026-07-27 |
| s25 | Profero forensic guidance for the Ivanti EPMM zero-days “In May 2025, Profero responded to multiple security incidents stemming from the active exploitation of two zero-day vulnerabilities in Ivanti Endpoint Manager Mobile (EPMM)” | official | 2026-07-27 |
| s26 | Profero: Rapid-IR platform security controls “Multi-Tenant Every customer completely isolated. Zero-trust by design. Your data stays yours. Auth & Login Multi-factor authentication required. Failed login attempts trigger auto-lockout. Conditional Access Restrict access by IP address or country.” | official | 2026-07-27 |
| Id | Source | Tier | Accessed |
|---|---|---|---|
| s1 | Profero: homepage “Continuous readiness scoring, 20-minute guaranteed response, and proprietary AI built from real incident casework.” | official | 2026-07-27 |
| s2 | Profero: Rapid-IR platform page “Rapid-IR covers the full breach lifecycle across four quadrants: Readiness, Response, Discovery, and Intelligence.” | official | 2026-07-27 |
| s3 | Profero: Deep Breach Focus page “Profero's proprietary AI model, built entirely from real incident response casework.” | official | 2026-07-27 |
| s4 | Profero: company page “Forbes 30 under 30 honoree and seasoned malware researcher.” | official | 2026-07-27 |
| s5 | Profero: Pre-Emptive IR page “Continuous IR readiness, not emergency response. Your engagement starts before the incident.” | official | 2026-07-27 |
| s6 | Profero: partner program page “17 control categories. Independently audited. Live compliance dashboard at trust.profero.io.” | official | 2026-07-27 |
| s7 | Profero: GenAI Readiness Assessment page “Two days of hands-on-keyboard evaluation by IRT practitioners.” | official | 2026-07-27 |
| s8 | Profero certification announcement “We are pleased to announce that we have successfully been certified for the SOC-2 Type 2 and hthe ISO 27001.” | official | 2026-07-27 |
| s9 | Profero privacy policy “Segev-Magen Technologies Ltd. and Segev-Magen Technologies Inc.” | official | 2026-07-27 |
| s10 | Profero: 20-minute guarantee page “A qualified IR practitioner is actively triaging your incident within 20 minutes of declaration.” | official | 2026-07-27 |
| s11 | BleepingComputer on Profero cracking DarkBit ransomware “Cybersecurity firm Profero cracked the encryption of the DarkBit ransomware gang's encryptors, allowing them to recover a victim's files for free without paying a ransom.” | press | 2026-07-27 |
| s12 | CTech on demand for Profero's services “Profero is bootstrapped and isn't seeking any external investment despite plenty of interest.” | press | 2026-07-27 |
| s13 | CTech on Profero's founding year “Moyal founded Profero with CTO Guy Barnhart-Magen in 2019 and the company has grown significantly since” | press | 2026-07-27 |
| s14 | CTech on Profero turning clients away “In December, when the Pay2Key ransomware operation peaked, we turned down requests from 23 companies who wanted to hire our services” | press | 2026-07-27 |
| s15 | CTech on the founders' prior roles “Moyal, who is also the co-founder of Minerva Labs and the former CTO of ClearSky Cyber Security, was willing to say that Profero employs experts from across the world” | press | 2026-07-27 |
| s16 | SysAid security bulletin on CVE-2023-47246 “We engaged Profero, a cyber security incident response company, to assist us in our investigation.” | official | 2026-07-27 |
| s17 | Rapid7 advisory on the SysAid zero-day “Updated to note that Profero conducted the investigation that identified the zero-day vulnerability” | research | 2026-07-27 |
| s18 | SecurityWeek on the SysAid zero-day “Incident response company Profero, which assisted SysAid in its investigation” | press | 2026-07-27 |
| s19 | SC Media on the APT27 report, with an analyst questioning the attribution “realistically possible that APT27 or Winnti could have been responsible for the ransomware actions outlined by the Profero/Security Joes report” | press | 2026-07-27 |
| s20 | SANS Institute profile for Guy Barnhart-Magen “As the Co-Founder and CTO of the Incident Response company Profero, his focus is making incident response fast and scalable” | other | 2026-07-27 |
| s21 | Malpedia reference library entry for HelloKitty “Static unpacker and decoder for Hello Kitty Packer” | research | 2026-07-27 |
| s22 | Profero HelloKittyUnpacker repository “A tool to assist in analysis of packed HelloKitty ransomware binaries” | official | 2026-07-27 |
| s23 | Probe of trust.profero.io and a random nonsense subdomain, 2026-07-27: the portal answered and the control subdomain did not resolve, headless render | official | 2026-07-27 |
| s24 | Profero research on AI-induced destruction “an AI coding assistant that had just deleted an entire production codebase” | official | 2026-07-27 |
| s25 | Profero forensic guidance for the Ivanti EPMM zero-days “In May 2025, Profero responded to multiple security incidents stemming from the active exploitation of two zero-day vulnerabilities in Ivanti Endpoint Manager Mobile (EPMM)” | official | 2026-07-27 |
| s26 | Profero: Rapid-IR platform security controls “Multi-Tenant Every customer completely isolated. Zero-trust by design. Your data stays yours. Auth & Login Multi-factor authentication required. Failed login attempts trigger auto-lockout. Conditional Access Restrict access by IP address or country.” | official | 2026-07-27 |
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