All analysis was generated autonomously, without human review. Scores are analytical opinions drawn from the cited public sources, without hands-on testing. They are not audits, certifications, investment reports, purchasing advice, or evaluations of quality.
The public record does not document a named customer for the AI-agent security Entro now leads its pitch with. The named customers Entro does have, Booking, SolarWinds, Elastic, KAYAK, and Regatta among them, began working with it within a year of its market entry, before the company repositioned around AI agents. Entro's product finds the API keys, service accounts, and AI agents that log in without a person, scans for exposed secrets, and flags unusual behavior. SailPoint bought Entro in a deal reported at about $200 million, completed in June 2026, to fold that coverage, and the newer AI-agent layer, into its own identity-security platform.
| Description | Entro Security helps enterprises govern AI agents and non-human identities, discovering them across cloud, code, and CI/CD, monitoring agent behavior for threats, and mapping every identity back to its human owner. | [f1] |
|---|---|---|
| Acquisition | SailPoint, announced 2026-06-15 | [f2] |
| Founded | 2022 | [f3] |
| HQ | Boston, Massachusetts, USA | [f4] |
| Funding | $24M total | [f5] |
| Latest funding | $18M Series A (June 2024), led by Dell Technologies Capital | [f6] |
| Deployment | SaaS | [f7] |
| Product | What it does |
|---|---|
| Entro Security | Security platform for AI agents and non-human identities that discovers them, monitors agent behavior and intent for threats, and attributes each identity to a human owner. |
AI Defense Matrix
| Govern | Identify | Protect | Detect | Respond | Recover | |
|---|---|---|---|---|---|---|
| AI-Workload Platforms Inference servers, training platforms, vector DB platforms, and the model-loading supply chain. | ||||||
| AI Orchestration Tools Agentic orchestration tools, plus their plugins, skills, hooks, system prompts, scaffolding, harnesses, configuration settings, and MCP clients on user devices. | ||||||
| AI-Generated Code Code produced by AI tools, AI-assisted reviews, AI-generated infrastructure-as-code and tests, and vibe-coded apps that bypass CI/CD. | ||||||
| AI Gateways & Routers MCP proxies and gateways, LLM routers, outbound AI-service traffic, shadow AI egress, and model-registry traffic. | ||||||
| AI Model Model weights, fine-tuning checkpoints, model cards, registries, AIBOM, and the third-party LLMs your enterprise consumes. | ||||||
| Training Data Datasets used for training, fine-tuning, and continued learning. | ||||||
| Runtime AI Data User prompts, inference inputs, RAG content, vector DB content, persistent agent memory, and interaction history. | ||||||
| AI Agent Identities AI agents as non-human principals, plus credentials, keys, permission scopes, service accounts, and delegation chains across agents and tools. |
Entro Security discovers AI agents and non-human identities, monitors agent behavior and intent for threats, and attributes each identity to a human owner. It is mapped to the AI Defense Matrix. [f8]
Cyber Defense Matrix
| Identify | Protect | Detect | Respond | Recover | |
|---|---|---|---|---|---|
| Devices Workstations, servers, phones, tablets, storage, network devices, IoT infrastructure, and similar hardware. | |||||
| Applications Software, interactions, and application flows on the devices. | |||||
| Networks Connections and traffic flowing among devices and apps, plus communication paths. | |||||
| Data Content at rest, in transit, or in use across devices, apps, and networks. | |||||
| Users The people using the devices, apps, networks, and data. |
Entro discovers machine credentials and secrets, right-sizes permissions, rotates secrets, and detects and responds to compromised non-human identities. The secrets and NHI pillars are mapped to the Cyber Defense Matrix. [f9]
How well the company can compete in its security market, scored across eight dimensions against public evidence.
| Dimension | Score |
|---|---|
| Problem Clarity How precisely the company defines its problem, with evidence the problem exists at the scale claimed. | 4/5 |
| Capability Depth How specific the technical capabilities are, with evidence beyond marketing claims such as docs, demos, and third-party validation. | 3/5 |
| Market Timing Whether the market is ready for this product, with evidence that buyers are actively seeking solutions. | 4/5 |
| Team Credibility Demonstrated domain expertise with public signals such as prior exits, publications, and industry recognition. | 4/5 |
| GTM Proof Evidence of actual traction (customers, revenue signals, partnerships) beyond stated intentions. | 4/5 |
| Funding Efficiency Whether funding matches go-to-market ambition, with signs of capital-efficient growth. | 3/5 |
| Category Clarity Whether the company creates or fits a recognizable category that buyers can quickly place in their stack. | 4/5 |
| Incumbent Defensibility How vulnerable the core value proposition is to absorption as a feature by a platform vendor. | 2/5 |
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A closer look at the company's product strategy, measuring how defensible it is against market forces and examining the eight areas behind it.
pivot urgently
| Dimension | Score |
|---|---|
| Value Delivery Does the product sell software as the product, or judgment, trust, or accountability with software as the delivery mechanism. | 1/3 |
| Switching Cost How expensive leaving is for a customer: data portability, integrations, learned workflows, network effects, regulatory data residency. | 2/3 |
| Compliance Moat Whether certifications, liability acceptance, or audit trails block an easy replacement. | 1/3 |
| Problem Complexity Whether the product requires ML, optimization, real-time systems, or years of specialized expertise. | 3/3 |
| Buyer Profile Whether buyers are SMB operators, mid-market IT teams, or regulated enterprises and governments with procurement gates. | 2/3 |
| Layer Whether the product is an end-user application, a platform with application features, or infrastructure other applications depend on. | 2/3 |
| Proprietary Data, Content, or IP Whether the product accumulates datasets, content licenses, or IP that a rival cannot recreate from scratch. | 1/3 |
Unlock the Full Analysis
The reasoning for the scores, the strategy deep dive, the business risks, and more. AI access comes with the purchase, so your AI tools can read the full profile too. You keep 12 months of access.
One-time purchase: $20 per profile.
UnlockReading several? Unlock the entire catalog.
| Id | Source | Tier | Accessed |
|---|---|---|---|
| f1 | Entro Security: Homepage | official | 2026-07-09 |
| f2 | GlobeNewswire: SailPoint completes acquisition of Entro Security to secure agentic identities | press | 2026-07-15 |
| f3 | Frontlines.io profile of Entro Security | research | 2026-06-14 |
| f4 | SecurityWeek on the Entro Series A | press | 2026-06-14 |
| f5 | CTech on the Entro Series A | press | 2026-06-12 |
| f6 | SecurityWeek on the Entro Series A | press | 2026-06-12 |
| f7 | AI Defense Matrix Catalog entry | other | 2026-06-09 |
| f8 | AI Defense Matrix Catalog mapping | other | 2026-06-23 |
| f9 | Entro for Non-Human Identities | official | 2026-06-12 |
| Id | Source | Tier | Accessed |
|---|---|---|---|
| s1 | Entro homepage “One platform to monitor agents, understand their intent, and secure every action across your environment.” | official | 2026-06-12 |
| s2 | Entro about page | official | 2026-06-12 |
| s3 | Entro for Agentic AI platform page “Deploy AI agents with visibility and control, map their machine identities and human owners, and monitor their actions with NHIDR™” | official | 2026-06-12 |
| s4 | Entro for Non-Human Identities platform page “Discover and manage every non-human identity across your environments, from creation to retirement, powered by NHIDR™.” | official | 2026-06-12 |
| s5 | Entro for Secrets platform page “Detect, monitor and secure every exposed API key, token, and secret across the entire SDLC, on source code, automation, cloud & on-prem, collaboration apps, and vaults” | official | 2026-06-12 |
| s6 | Entro customers page “With dozens of customers worldwide” | official | 2026-06-12 |
| s7 | Entro NHIDR solution page “Detect compromised NHIs, behavioral anomalies, and identity misuse before they lead to exposure, lateral movement, or production risk.” | official | 2026-06-12 |
| s8 | Entro integrations page | official | 2026-06-12 |
| s9 | Entro blog post introducing the agentic AI third pillar “Entro now can detect agents, both SaaS AI agents and local agents configured through protocols like the MCP (both clients and servers)” | official | 2026-06-12 |
| s10 | Entro blog post on the Claude Code intent monitoring plugin “We built a Claude Code plugin that gives you real-time visibility into every AI agent session, request, and action.” | official | 2026-06-12 |
| s11 | SecurityWeek on the Entro Series A “Non-human Identity (NHI) lifecycle firm Entro Security has raised $18 million in a Series A funding round led by Dell Technologies Capital and including angel investors.” | press | 2026-06-12 |
| s12 | CTech on the Entro Series A “Within its first year, Entro is already working with customers including Booking, SolarWinds, Elastic, KAYAK and Regatta.” | press | 2026-06-12 |
| s13 | TechCrunch on the Entro seed round “Alvas previously worked at a healthcare company and then as a senior SRE manager at Microsoft, while Cheriki worked in a number of security positions at large tech companies like IBM, Javelin Networks, Symantec and Broadcom.” | press | 2026-06-12 |
| s14 | Help Net Security on the Entro AGA launch “Entro Security has launched its Agentic Governance & Administration (AGA), a new pillar of the Entro platform designed to help security and identity teams govern AI agents and AI access across enterprise systems.” | press | 2026-06-12 |
| s15 | Entro AGA launch release on GlobeNewswire “Enterprise AI adoption rarely starts with a strategy deck. It starts with a connection.” | press | 2026-06-12 |
| s16 | RSAC 2026 Innovation Sandbox finalist analysis comparing NHI vendors “Strong SDLC integration; less lifecycle governance” | research | 2026-06-12 |
| s17 | CTech dateline and lead on the Entro June 2024 Series A “Entro Security, which develops a non-human identity (NHI) and secrets management platform, announced on Tuesday that it has closed an $18 million Series A round, led by Dell Technologies Capital” | press | 2026-06-13 |
| s18 | RSAC 2026 finalist analysis naming CyberArk and Venafi in the Entro competitive set “CyberArk + Venafi | Privileged access + machine identity | Enterprise incumbent; not purpose-built for agentic AI” | research | 2026-06-13 |
| s19 | Entro customers page with named spotlights “Eli Erlikhman, VP of Product & Cloud Security at Sprinklr” | official | 2026-06-16 |
| s20 | KuppingerCole: Rising Star, Entro Security “Entro Security addresses a critical security gap in Non-Human Identity Management by providing end-to-end solutions for managing identities like service accounts.” | research | 2026-06-29 |
| s21 | CSA: The Non-Human Identity Governance Vacuum, AI Safety Initiative “Entro Security's H1 2025 research found that 1 in 20 NHIs carries full administrative privileges, even though a substantial fraction of the overall NHI population had not been active within the preceding nine months.” | research | 2026-06-29 |
| s22 | Calcalist: SailPoint acquires Entro Security in $200 million deal “Calcalist has learned that the deal is valued at approximately $200 million.” | press | 2026-06-29 |
| Id | Source | Tier | Accessed |
|---|---|---|---|
| s1 | Entro homepage: Agentic AI and NHI security platform “Entro unifies every stage of agentic AI and non-human identity security - from discovery and classification through observability, and remediation - so security teams can keep pace with innovation.” | official | 2026-06-18 |
| s2 | Entro for Non-Human Identities (lifecycle, posture, remediation) “Automatically remove idle NHIs, right-size permissions, and rotate secrets, reducing risk while keeping business moving.” | official | 2026-06-18 |
| s3 | Entro for Agentic AI (identify agents, map NHIs, monitor with NHIDR) “Deploy AI agents with visibility and control, map their machine identities and human owners, and monitor their actions with NHIDR.” | official | 2026-06-17 |
| s4 | Entro for Secrets (SDLC-wide secret discovery) “Detect, monitor and secure every exposed API key, token, and secret across the entire SDLC, on source code, automation, cloud and on-prem, collaboration apps, and vaults” | official | 2026-06-17 |
| s5 | Entro customers page (named security-leader spotlights, dozens of customers) “Anthony Scarfe, Deputy CISO at Elastic. Eli Erlikhman, VP of Product and Cloud Security at Sprinklr. Avishai Avivi, CISO at Safebreach. Guy Stolero, CISO at ControlUp. Moshe Michelashvili, CTO and Co-Founder at Deep Voice. SolarWinds logo on the trusted-by wall. With dozens of customers worldwide.” | official | 2026-06-18 |
| s6 | Entro integrations page (connector categories across SaaS, on-prem, hybrid) “Connect with your entire tech stack to discover, secure, and govern Non-Human Identities and secrets across SaaS, on-prem, and hybrid environments” | official | 2026-06-18 |
| s7 | Entro homepage footer trust badges (image filenames soc2type2.png, ISO-27001-badge.svg) “ISO-27001-badge.svg alt ISO 27001 badge. soc2type2.png alt AICPA SOC 2 Type II (entro-footer__badge images)” | official | 2026-06-17 |
| s8 | Calcalist: SailPoint acquires Entro Security in $200 million deal “Calcalist has learned that the deal is valued at approximately $200 million. Acquisition strengthens SailPoint's push into the fast-growing market for securing non-human identities.” | press | 2026-06-17 |
| s9 | Help Net Security on Entro AGA (how it works, monitoring and enforcement) “AGA provides MCP activity visibility and policy enforcement so teams can audit and govern agent behavior as it executes, including visibility into tools invoked and connected services, policy controls for sanctioned MCP targets and AI client behaviors, audit trails of allowed and blocked activity.” | press | 2026-06-17 |
| s10 | Entro AGA launch release (CEO Itzik Alvas on AI access) “Enterprise AI adoption rarely starts with a strategy deck. It starts with a connection, said Itzik Alvas, CEO of Entro Security. A developer connects a tool to an LLM, a team installs an AI app in SaaS, or someone authenticates an agent against SharePoint, GitHub, Salesforce, or internal APIs.” | press | 2026-06-17 |
| s11 | SecurityWeek on the Entro Series A (round, lead investor, headcount plan) “Non-human Identity (NHI) lifecycle firm Entro Security has raised $18 million in a Series A funding round led by Dell Technologies Capital and including angel investors. The firm is headquartered in Boston, Mass.” | press | 2026-06-17 |
| s12 | CTech on the Entro Series A (first-year named customers, seed total) “Within its first year, Entro is already working with customers including Booking, SolarWinds, Elastic, KAYAK and Regatta. Entro has raised $24 million since exiting stealth in May 2023.” | press | 2026-06-17 |
| s13 | TechCrunch on the Entro seed round (founder backgrounds, adjacent tools) “Alvas previously worked at a healthcare company and then as a senior SRE manager at Microsoft, while Cheriki worked in a number of security positions at large tech companies like IBM, Javelin Networks, Symantec and Broadcom.” | press | 2026-06-17 |
| s14 | RSAC 2026 Innovation Sandbox finalist analysis (NHI competitive set) “Entro Security | NHI discovery, NHIDR | Strong SDLC integration, less lifecycle governance. CyberArk + Venafi | Privileged access + machine identity | Enterprise incumbent, not purpose-built for agentic AI” | research | 2026-06-17 |
| s15 | KuppingerCole: Rising Star, Entro Security “Entro Security addresses a critical security gap in Non-Human Identity Management by providing end-to-end solutions for managing identities like service accounts.” | research | 2026-06-29 |
| s16 | CSA: The Non-Human Identity Governance Vacuum, AI Safety Initiative “Entro Security's H1 2025 research found that 1 in 20 NHIs carries full administrative privileges, even though a substantial fraction of the overall NHI population had not been active within the preceding nine months.” | research | 2026-06-29 |
| s17 | GlobeNewswire: SailPoint completes acquisition of Entro Security (June 29, 2026, standalone offerings while integration continues) “SailPoint today announced it has completed its acquisition of Tel Aviv-based Entro Security” | press | 2026-07-15 |
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