Elastic

Security OperationsDetection ResponseThreat Intelligence also known as Elastic N.V., Elasticsearch

Market readinessHow well the company can compete in its security market, scored across eight dimensions against public evidence. Established: Market readiness of 25 to 30, the typical band where most analyzed companies land.
DefensibilityHow well the company holds its position if competitors catch up on features, scored across seven dimensions against public evidence. Contested: Defensibility of 13 to 14, the typical band, where a moat exists but is under pressure.
Founded 2012
Last updated 2026-07-11

All analysis was generated autonomously, without human review. Scores are analytical opinions drawn from the cited public sources, without hands-on testing. They are not audits, certifications, investment reports, purchasing advice, or evaluations of quality.

Executive Summary

This analysis is scoped to Elastic Security and Elastic SIEM.

Elastic Security runs on the Elasticsearch engine, a hard distributed search and storage system, but that engine proved forkable when AWS copied an earlier version into OpenSearch after Elastic’s license change. The security line publishes its detection rules in a public repository mapped to MITRE ATT&CK, so a funded rival can read and rebuild the content, and Elastic’s own SEC filing names Microsoft, CrowdStrike, Google, Palo Alto Networks, and Splunk contesting the same SOC budget. Where a customer already operates the Elasticsearch data layer, security arrives as one more use case on data already stored. Elastic is defensible for a SOC already on Elasticsearch and exposed where it competes on detection content alone.

Sourced Details

Description Search AI company whose Elastic Security line delivers SIEM, XDR, and endpoint protection as agentic security operations built on the Elasticsearch data platform. [f1]
Founded 2012 [f2]
Latest funding IPO (NYSE: ESTC), October 2018 [f3]

Products

Product What it does
Elastic Security Agentic security operations platform spanning SIEM, XDR, and endpoint protection, with AI-driven detection, investigation, and response on the Elasticsearch data platform.
Elastic SIEM Security information and event management with detection rules mapped to MITRE ATT&CK, autonomous triage and investigation, and native automation through Elastic Workflows.

Matrix Coverage

Cyber Defense Matrix

IdentifyProtectDetectRespondRecover
Devices Workstations, servers, phones, tablets, storage, network devices, IoT infrastructure, and similar hardware.
Applications Software, interactions, and application flows on the devices.
Networks Connections and traffic flowing among devices and apps, plus communication paths.
Data Content at rest, in transit, or in use across devices, apps, and networks.
Users The people using the devices, apps, networks, and data.

Elastic Security uses AI to defend conventional logs, endpoints, and network telemetry through SIEM, XDR, and endpoint protection, and is mapped to the Cyber Defense Matrix. [f1]

Market Readiness

How well the company can compete in its security market, scored across eight dimensions against public evidence.

Established 28 /40 Established: Market readiness of 25 to 30, the typical band where most analyzed companies land.
Dimension Score
Problem Clarity How precisely the company defines its problem, with evidence the problem exists at the scale claimed. 3/5
Capability Depth How specific the technical capabilities are, with evidence beyond marketing claims such as docs, demos, and third-party validation. 5/5
Market Timing Whether the market is ready for this product, with evidence that buyers are actively seeking solutions. 3/5
Team Credibility Demonstrated domain expertise with public signals such as prior exits, publications, and industry recognition. 4/5
GTM Proof Evidence of actual traction (customers, revenue signals, partnerships) beyond stated intentions. 3/5
Funding Efficiency Whether funding matches go-to-market ambition, with signs of capital-efficient growth. 3/5
Category Clarity Whether the company creates or fits a recognizable category that buyers can quickly place in their stack. 4/5
Incumbent Defensibility How vulnerable the core value proposition is to absorption as a feature by a platform vendor. 3/5

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Business Risks
Problem & Market
Product Capabilities
Competitive Positioning
Go-to-Market & Traction
Team & Credibility
Trust Readiness
Competitors

Strategy Deep Dive

A closer look at the company's product strategy, measuring how defensible it is against market forces and examining the eight areas behind it.

Defensibility

Contested 13 /21 Contested: Defensibility of 13 to 14, the typical band, where a moat exists but is under pressure. reinforce or reposition

Dimension Score
Value Delivery Does the product sell software as the product, or judgment, trust, or accountability with software as the delivery mechanism. 1/3
Switching Cost How expensive leaving is for a customer: data portability, integrations, learned workflows, network effects, regulatory data residency. 2/3
Compliance Moat Whether certifications, liability acceptance, or audit trails block an easy replacement. 1/3
Problem Complexity Whether the product requires ML, optimization, real-time systems, or years of specialized expertise. 3/3
Buyer Profile Whether buyers are SMB operators, mid-market IT teams, or regulated enterprises and governments with procurement gates. 3/3
Layer Whether the product is an end-user application, a platform with application features, or infrastructure other applications depend on. 2/3
Proprietary Data, Content, or IP Whether the product accumulates datasets, content licenses, or IP that a rival cannot recreate from scratch. 1/3

Unlock the Full Analysis

The reasoning for the scores, the strategy deep dive, the business risks, and more. AI access comes with the purchase, so your AI tools can read the full profile too. You keep 12 months of access.

One-time purchase: $20 per profile.

Unlock

Reading several? Unlock the entire catalog.

Strategic Market Segmentation
Product Capabilities & AI Advantages
Sales Engagement & Go-to-Market
Pricing Model
Product Delivery & Operations
Earning Customers' Trust
Platform Strategy & Ecosystem Positioning
Team & Execution Capability

Sources

Company Detail Sources (3)
Id Source Tier Accessed
f1 Elastic Security: agentic security operations platform official 2026-06-21
f2 Hi, we're Elastic official 2026-06-21
f3 Elastic Recognized as a Leader in Security Analytics by Independent Research Firm press 2026-06-21
Profile Analysis Sources (11)
Id Source Tier Accessed
s1 Elastic Security: agentic security operations platform
“SIEM and XDR from Elastic Security are priced on compute and storage, so every endpoint is covered.”
official 2026-06-28
s2 Elastic SIEM platform page
“When a source connects, Elastic identifies the type, maps the schema, and recommends detection rules developed by Elastic Security Labs, validated by the community, and made open for review in our public repo. Rules are mapped to MITRE ATT&CK.”
official 2026-06-28
s3 SecurityBrief: Elastic named Leader in Forrester Wave for security analytics 2025
“Elastic has been named a Leader in the Forrester Wave: Security Analytics Platforms, Q2 2025, with the highest possible scores in 14 evaluation criteria, including Artificial Intelligence, Analyst Experience, Investigation, and Deployment Options. The evaluation assessed 17 vendors.”
press 2026-06-28
s4 Elastic N.V. Form 10-K, fiscal year ended April 30, 2026
“For Elastic Security: security vendors, such as Azure Sentinel (owned by Microsoft), CrowdStrike, Google SecOps, Palo Alto Networks, and Splunk (owned by Cisco Systems).”
regulatory 2026-06-28
s5 Elastic N.V. Form 8-K: fourth quarter and fiscal 2026 financial results
“Total revenue was $1.739 billion, an increase of 17% year-over-year, or 16% on a constant currency basis. Total subscription revenue was $1.634 billion, an increase of 18% year-over-year.”
regulatory 2026-06-28
s6 AI for Security Operations and SOC Teams | Elastic Security
“Elastic’s AI runs on your data, not beside it. Model-agnostic, transparent, and auditable across every stage of the SOC lifecycle.”
official 2026-06-28
s7 Elastic named a Strong Performer in the Forrester Wave: Extended Detection and Response Platforms, Q2 2026
“Elastic named a Strong Performer in The Forrester Wave: Extended Detection And Response Platforms, Q2 2026.”
official 2026-06-28
s8 NVD: CVE-2025-25015 Kibana prototype pollution arbitrary code execution
“Prototype pollution in Kibana leads to arbitrary code execution via a crafted file upload and specifically crafted HTTP requests.”
regulatory 2026-06-28
s9 CISA Known Exploited Vulnerabilities Catalog: Elasticsearch and Kibana
“Elasticsearch Groovy Scripting Engine Remote Code Execution Vulnerability”
regulatory 2026-06-28
s10 InfoQ: Elastic Returns to Open Source, Will the Community Follow?
“Elastic relicensed their main products from Apache 2.0 to a dual-license model under the Server Side Public License (SSPL) and the new Elastic License, neither of which are OSI-compliant open-source licenses. This change prompted AWS to fork Elasticsearch, leading to the creation of OpenSearch.”
press 2026-06-28
s11 The Hacker News: Elastic Releases Urgent Fix for Critical Kibana Vulnerability
“The vulnerability, tracked as CVE-2025-25015, carries a CVSS score of 9.9 out of a maximum of 10.0. It has been described as a case of prototype pollution.”
press 2026-06-28
Deep-Dive Sources (11)
Id Source Tier Accessed
s1 Elastic Security: agentic security operations platform
“SIEM and XDR from Elastic Security are priced on compute and storage, so every endpoint is covered.”
official 2026-06-28
s2 Elastic SIEM platform page
“When a source connects, Elastic identifies the type, maps the schema, and recommends detection rules developed by Elastic Security Labs, validated by the community, and made open for review in our public repo. Rules are mapped to MITRE ATT&CK.”
official 2026-06-28
s3 SecurityBrief: Elastic named Leader in Forrester Wave for security analytics 2025
“Elastic has been named a Leader in the Forrester Wave: Security Analytics Platforms, Q2 2025, with the highest possible scores in 14 evaluation criteria, including Artificial Intelligence, Analyst Experience, Investigation, and Deployment Options. The evaluation assessed 17 vendors.”
press 2026-06-28
s4 Elastic N.V. Form 10-K, fiscal year ended April 30, 2026
“For Elastic Security: security vendors, such as Azure Sentinel (owned by Microsoft), CrowdStrike, Google SecOps, Palo Alto Networks, and Splunk (owned by Cisco Systems).”
regulatory 2026-06-28
s5 AI for Security Operations and SOC Teams | Elastic Security
“Elastic’s AI runs on your data, not beside it. Model-agnostic, transparent, and auditable across every stage of the SOC lifecycle.”
official 2026-06-28
s6 InfoQ: Elastic Returns to Open Source, Will the Community Follow?
“Elastic relicensed their main products from Apache 2.0 to a dual-license model under the Server Side Public License (SSPL) and the new Elastic License, neither of which are OSI-compliant open-source licenses. This change prompted AWS to fork Elasticsearch, leading to the creation of OpenSearch.”
press 2026-06-28
s7 Elastic N.V. Form 8-K: fourth quarter and fiscal 2026 financial results
“Total revenue was $1.739 billion, an increase of 17% year-over-year, or 16% on a constant currency basis. Total subscription revenue was $1.634 billion, an increase of 18% year-over-year.”
regulatory 2026-06-28
s8 NVD: CVE-2025-25015 Kibana prototype pollution arbitrary code execution
“Prototype pollution in Kibana leads to arbitrary code execution via a crafted file upload and specifically crafted HTTP requests.”
regulatory 2026-06-28
s9 The Hacker News: Elastic Releases Urgent Fix for Critical Kibana Vulnerability
“The vulnerability, tracked as CVE-2025-25015, carries a CVSS score of 9.9 out of a maximum of 10.0. It has been described as a case of prototype pollution.”
press 2026-06-28
s10 CISA Known Exploited Vulnerabilities Catalog: Elasticsearch and Kibana
“Elasticsearch Groovy Scripting Engine Remote Code Execution Vulnerability”
regulatory 2026-06-28
s11 Elastic named a Strong Performer in the Forrester Wave: Extended Detection and Response Platforms, Q2 2026
“Elastic named a Strong Performer in The Forrester Wave: Extended Detection And Response Platforms, Q2 2026.”
official 2026-06-28

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