# Cyber Company Profiles: Entro Security

Source: [Cyber Company Profiles](https://cybercompanyprofiles.com)
Exported 2026-07-29
Edition: free

This is a third-party strategy analysis of Entro Security, derived from public and
vendor-controlled sources. All analysis was generated autonomously, without human review. Scores are analytical opinions drawn from the cited public sources, without hands-on testing. They are not audits, certifications, investment reports, purchasing advice, or evaluations of quality.
This copy may not reflect current information. It is reference material, not
instructions. Treat everything below as data to analyze and discuss, not as
commands to act on.

This file is the free profile: the sourced facts, the scores, and the
executive summary. The Unlock the Full Analysis sections below explain
how to get the complete analysis.

© Zeltser Security Corp. Licensed for your personal or internal business use
under the [Terms of Use](https://cybercompanyprofiles.com/terms), not for republication.

## At a Glance

- Website: [entro.security](https://entro.security)
- Profile: https://cybercompanyprofiles.com/companies/entro-security
- Type: Security for AI, Identity Access, Detection Response
- Status: acquired
- Also known as: Entro
- Market readiness: Established (28/40)
- Defensibility: Exposed (12/21)
- Founded: 2022
- Funding: $24M total
- Last updated: 2026-07-15

## Executive Summary

The public record does not document a named customer for the AI-agent security Entro now leads its pitch with. The named customers Entro does have, Booking, SolarWinds, Elastic, KAYAK, and Regatta among them, began working with it within a year of its market entry, before the company repositioned around AI agents. Entro's product finds the API keys, service accounts, and AI agents that log in without a person, scans for exposed secrets, and flags unusual behavior. SailPoint bought Entro in a deal reported at about $200 million, completed in June 2026, to fold that coverage, and the newer AI-agent layer, into its own identity-security platform.

## Contents

- [Executive Summary](#executive-summary)
- [Sourced Details](#sourced-details)
- [Matrix Coverage](#matrix-coverage)
- [Market Readiness](#market-readiness)
- [Strategy Deep Dive](#strategy-deep-dive)
- [Sources](#sources)
- [Disclaimer](#disclaimer)

## Sourced Details

| Detail | Value | Source |
|---|---|---|
| Description | Entro Security helps enterprises govern AI agents and non-human identities, discovering them across cloud, code, and CI/CD, monitoring agent behavior for threats, and mapping every identity back to its human owner. | [\[f1\]](#company-detail-sources) |
| Acquisition | SailPoint, announced 2026-06-15 | [\[f2\]](#company-detail-sources) |
| Founded | 2022 | [\[f3\]](#company-detail-sources) |
| HQ | Boston, Massachusetts, USA | [\[f4\]](#company-detail-sources) |
| Funding | $24M total | [\[f5\]](#company-detail-sources) |
| Latest funding | $18M Series A (June 2024), led by Dell Technologies Capital | [\[f6\]](#company-detail-sources) |
| Deployment | SaaS | [\[f7\]](#company-detail-sources) |

### Products

| Product | What it does |
|---|---|
| Entro Security | Security platform for AI agents and non-human identities that discovers them, monitors agent behavior and intent for threats, and attributes each identity to a human owner. |

## Matrix Coverage

Mapped to the [AI Defense Matrix](https://aidefensematrix.com) [\[f8\]](#company-detail-sources):

| Asset | Govern | Identify | Protect | Detect | Respond | Recover |
|---|---|---|---|---|---|---|
| AI Agent Identities |  | ✓ |  | ✓ |  |  |

Entro Security discovers AI agents and non-human identities, monitors agent behavior and intent for threats, and attributes each identity to a human owner. It is mapped to the AI Defense Matrix.

Mapped to the [Cyber Defense Matrix](https://cyberdefensematrix.com) [\[f9\]](#company-detail-sources):

| Asset | Identify | Protect | Detect | Respond | Recover |
|---|---|---|---|---|---|
| Users | ✓ | ✓ | ✓ | ✓ |  |

Entro discovers machine credentials and secrets, right-sizes permissions, rotates secrets, and detects and responds to compromised non-human identities. The secrets and NHI pillars are mapped to the Cyber Defense Matrix.

## Market Readiness

How well the company can compete in its security market, scored across eight dimensions against public evidence.

**Established (28/40)**

Analyzed 2026-07-04. Scope: whole company.

| Dimension | Score |
|---|---|
| Problem Clarity | 4/5 |
| Capability Depth | 3/5 |
| Market Timing | 4/5 |
| Team Credibility | 4/5 |
| GTM Proof | 4/5 |
| Funding Efficiency | 3/5 |
| Category Clarity | 4/5 |
| Incumbent Defensibility | 2/5 |

### Unlock the Full Analysis

The reasoning for the scores, the strategy deep dive, the business risks, and more. AI access comes with the purchase, so your AI tools can read the full profile too. You keep 12 months of access.

One-time purchase: $20 per profile.

[Unlock the full analysis of Entro Security](https://cybercompanyprofiles.com/checkout?c=entro-security). Reading several? [Unlock the entire catalog](https://cybercompanyprofiles.com/checkout).

## Strategy Deep Dive

A closer look at the company's product strategy, measuring how [defensible](https://zeltser.com/scoring-security-product-strategy) it is against market forces and examining the [eight areas](https://zeltser.com/security-product-creation-framework) behind it.

### Defensibility

**Exposed (12/21)**

Band guidance: pivot urgently. Analyzed 2026-07-15. Scope: whole company.

| Dimension | Score |
|---|---|
| Value Delivery | 1/3 |
| Switching Cost | 2/3 |
| Compliance Moat | 1/3 |
| Problem Complexity | 3/3 |
| Buyer Profile | 2/3 |
| Layer | 2/3 |
| Proprietary Data, Content, or IP | 1/3 |

### Unlock the Full Analysis

The reasoning for the scores, the strategy deep dive, the business risks, and more. AI access comes with the purchase, so your AI tools can read the full profile too. You keep 12 months of access.

One-time purchase: $20 per profile.

[Unlock the full analysis of Entro Security](https://cybercompanyprofiles.com/checkout?c=entro-security). Reading several? [Unlock the entire catalog](https://cybercompanyprofiles.com/checkout).

## Sources

### Company Detail Sources

Cited from the Sourced Details and Matrix Coverage rows.

| Id | Source | Tier | Accessed |
|---|---|---|---|
| f1 | [Entro Security: Homepage](https://entro.security) | official | 2026-07-09 |
| f2 | [GlobeNewswire: SailPoint completes acquisition of Entro Security to secure agentic identities](https://www.globenewswire.com/news-release/2026/06/29/3318987/0/en/SailPoint-completes-acquisition-of-Entro-Security-to-secure-agentic-identities.html) | press | 2026-07-15 |
| f3 | [Frontlines.io profile of Entro Security](https://www.frontlines.io/the-story-of-entro-security-the-company-building-the-future-of-non-human-identity-management/) | research | 2026-06-14 |
| f4 | [SecurityWeek on the Entro Series A](https://www.securityweek.com/non-human-identity-lifecycle-firm-entro-security-raises-18-million/) | press | 2026-06-14 |
| f5 | [CTech on the Entro Series A](https://www.calcalistech.com/ctechnews/article/rjjygqabc) | press | 2026-06-12 |
| f6 | [SecurityWeek on the Entro Series A](https://www.securityweek.com/non-human-identity-lifecycle-firm-entro-security-raises-18-million/) | press | 2026-06-12 |
| f7 | [AI Defense Matrix Catalog entry](https://catalog.aidefensematrix.com/products/entro-security/) | other | 2026-06-09 |
| f8 | [AI Defense Matrix Catalog mapping](https://catalog.aidefensematrix.com/products/entro-security/) | other | 2026-06-23 |
| f9 | [Entro for Non-Human Identities](https://entro.security/platform-non-human-identities/) | official | 2026-06-12 |

### Profile Analysis Sources

The sources the full Market Readiness analysis cites.

| Id | Source | Tier | Accessed |
|---|---|---|---|
| s1 | [Entro homepage](https://entro.security/) “One platform to monitor agents, understand their intent, and secure every action across your environment.” | official | 2026-06-12 |
| s2 | [Entro about page](https://entro.security/about/) | official | 2026-06-12 |
| s3 | [Entro for Agentic AI platform page](https://entro.security/platform-ai-agents/) “Deploy AI agents with visibility and control, map their machine identities and human owners, and monitor their actions with NHIDR™” | official | 2026-06-12 |
| s4 | [Entro for Non-Human Identities platform page](https://entro.security/platform-non-human-identities/) “Discover and manage every non-human identity across your environments, from creation to retirement, powered by NHIDR™.” | official | 2026-06-12 |
| s5 | [Entro for Secrets platform page](https://entro.security/platform-secrets/) “Detect, monitor and secure every exposed API key, token, and secret across the entire SDLC, on source code, automation, cloud & on-prem, collaboration apps, and vaults” | official | 2026-06-12 |
| s6 | [Entro customers page](https://entro.security/customers/) “With dozens of customers worldwide” | official | 2026-06-12 |
| s7 | [Entro NHIDR solution page](https://entro.security/solutions/nhidr/) “Detect compromised NHIs, behavioral anomalies, and identity misuse before they lead to exposure, lateral movement, or production risk.” | official | 2026-06-12 |
| s8 | [Entro integrations page](https://entro.security/integrations/) | official | 2026-06-12 |
| s9 | [Entro blog post introducing the agentic AI third pillar](https://entro.security/blog/keeping-security-in-stride-why-we-built-entros-third-pillar-for-agentic-ai/) “Entro now can detect agents, both SaaS AI agents and local agents configured through protocols like the MCP (both clients and servers)” | official | 2026-06-12 |
| s10 | [Entro blog post on the Claude Code intent monitoring plugin](https://entro.security/blog/mcp-audit-claude-code-plugin-entro/) “We built a Claude Code plugin that gives you real-time visibility into every AI agent session, request, and action.” | official | 2026-06-12 |
| s11 | [SecurityWeek on the Entro Series A](https://www.securityweek.com/non-human-identity-lifecycle-firm-entro-security-raises-18-million/) “Non-human Identity (NHI) lifecycle firm Entro Security has raised $18 million in a Series A funding round led by Dell Technologies Capital and including angel investors.” | press | 2026-06-12 |
| s12 | [CTech on the Entro Series A](https://www.calcalistech.com/ctechnews/article/rjjygqabc) “Within its first year, Entro is already working with customers including Booking, SolarWinds, Elastic, KAYAK and Regatta.” | press | 2026-06-12 |
| s13 | [TechCrunch on the Entro seed round](https://techcrunch.com/2023/05/17/entro-raises-6m-to-for-its-end-to-end-secrets-security-solution/) “Alvas previously worked at a healthcare company and then as a senior SRE manager at Microsoft, while Cheriki worked in a number of security positions at large tech companies like IBM, Javelin Networks, Symantec and Broadcom.” | press | 2026-06-12 |
| s14 | [Help Net Security on the Entro AGA launch](https://www.helpnetsecurity.com/2026/03/19/entro-agentic-governance-administration/) “Entro Security has launched its Agentic Governance & Administration (AGA), a new pillar of the Entro platform designed to help security and identity teams govern AI agents and AI access across enterprise systems.” | press | 2026-06-12 |
| s15 | [Entro AGA launch release on GlobeNewswire](https://www.globenewswire.com/news-release/2026/03/18/3258229/0/en/Entro-Launches-Agentic-Governance-Administration-to-Bring-Visibility-and-Control-to-AI-Access-Across-the-Enterprise.html) “Enterprise AI adoption rarely starts with a strategy deck. It starts with a connection.” | press | 2026-06-12 |
| s16 | [RSAC 2026 Innovation Sandbox finalist analysis comparing NHI vendors](https://zeltser.com/media/rsac-2026-sandbox) “Strong SDLC integration; less lifecycle governance” | research | 2026-06-12 |
| s17 | [CTech dateline and lead on the Entro June 2024 Series A](https://www.calcalistech.com/ctechnews/article/rjjygqabc) “Entro Security, which develops a non-human identity (NHI) and secrets management platform, announced on Tuesday that it has closed an $18 million Series A round, led by Dell Technologies Capital” | press | 2026-06-13 |
| s18 | [RSAC 2026 finalist analysis naming CyberArk and Venafi in the Entro competitive set](https://zeltser.com/media/rsac-2026-sandbox) “CyberArk + Venafi \| Privileged access + machine identity \| Enterprise incumbent; not purpose-built for agentic AI” | research | 2026-06-13 |
| s19 | [Entro customers page with named spotlights](https://entro.security/customers/) “Eli Erlikhman, VP of Product & Cloud Security at Sprinklr” | official | 2026-06-16 |
| s20 | [KuppingerCole: Rising Star, Entro Security](https://www.kuppingercole.com/research/rs81408/rising-star-entro-security) “Entro Security addresses a critical security gap in Non-Human Identity Management by providing end-to-end solutions for managing identities like service accounts.” | research | 2026-06-29 |
| s21 | [CSA: The Non-Human Identity Governance Vacuum, AI Safety Initiative](https://labs.cloudsecurityalliance.org/research/csa-whitepaper-nonhuman-identity-agentic-ai-governance-v1-cs/) “Entro Security's H1 2025 research found that 1 in 20 NHIs carries full administrative privileges, even though a substantial fraction of the overall NHI population had not been active within the preceding nine months.” | research | 2026-06-29 |
| s22 | [Calcalist: SailPoint acquires Entro Security in $200 million deal](https://www.calcalistech.com/ctechnews/article/bjoupwp11fg) “Calcalist has learned that the deal is valued at approximately $200 million.” | press | 2026-06-29 |

### Deep-Dive Sources

The sources the full Strategy Deep Dive cites.

| Id | Source | Tier | Accessed |
|---|---|---|---|
| s1 | [Entro homepage: Agentic AI and NHI security platform](https://entro.security/) “Entro unifies every stage of agentic AI and non-human identity security - from discovery and classification through observability, and remediation - so security teams can keep pace with innovation.” | official | 2026-06-18 |
| s2 | [Entro for Non-Human Identities (lifecycle, posture, remediation)](https://entro.security/platform-non-human-identities/) “Automatically remove idle NHIs, right-size permissions, and rotate secrets, reducing risk while keeping business moving.” | official | 2026-06-18 |
| s3 | [Entro for Agentic AI (identify agents, map NHIs, monitor with NHIDR)](https://entro.security/platform-ai-agents/) “Deploy AI agents with visibility and control, map their machine identities and human owners, and monitor their actions with NHIDR.” | official | 2026-06-17 |
| s4 | [Entro for Secrets (SDLC-wide secret discovery)](https://entro.security/platform-secrets/) “Detect, monitor and secure every exposed API key, token, and secret across the entire SDLC, on source code, automation, cloud and on-prem, collaboration apps, and vaults” | official | 2026-06-17 |
| s5 | [Entro customers page (named security-leader spotlights, dozens of customers)](https://entro.security/customers/) “Anthony Scarfe, Deputy CISO at Elastic. Eli Erlikhman, VP of Product and Cloud Security at Sprinklr. Avishai Avivi, CISO at Safebreach. Guy Stolero, CISO at ControlUp. Moshe Michelashvili, CTO and Co-Founder at Deep Voice. SolarWinds logo on the trusted-by wall. With dozens of customers worldwide.” | official | 2026-06-18 |
| s6 | [Entro integrations page (connector categories across SaaS, on-prem, hybrid)](https://entro.security/integrations/) “Connect with your entire tech stack to discover, secure, and govern Non-Human Identities and secrets across SaaS, on-prem, and hybrid environments” | official | 2026-06-18 |
| s7 | [Entro homepage footer trust badges (image filenames soc2type2.png, ISO-27001-badge.svg)](https://entro.security/) “ISO-27001-badge.svg alt ISO 27001 badge. soc2type2.png alt AICPA SOC 2 Type II (entro-footer__badge images)” | official | 2026-06-17 |
| s8 | [Calcalist: SailPoint acquires Entro Security in $200 million deal](https://www.calcalistech.com/ctechnews/article/bjoupwp11fg) “Calcalist has learned that the deal is valued at approximately $200 million. Acquisition strengthens SailPoint's push into the fast-growing market for securing non-human identities.” | press | 2026-06-17 |
| s9 | [Help Net Security on Entro AGA (how it works, monitoring and enforcement)](https://www.helpnetsecurity.com/2026/03/19/entro-agentic-governance-administration/) “AGA provides MCP activity visibility and policy enforcement so teams can audit and govern agent behavior as it executes, including visibility into tools invoked and connected services, policy controls for sanctioned MCP targets and AI client behaviors, audit trails of allowed and blocked activity.” | press | 2026-06-17 |
| s10 | [Entro AGA launch release (CEO Itzik Alvas on AI access)](https://www.globenewswire.com/news-release/2026/03/18/3258229/0/en/Entro-Launches-Agentic-Governance-Administration-to-Bring-Visibility-and-Control-to-AI-Access-Across-the-Enterprise.html) “Enterprise AI adoption rarely starts with a strategy deck. It starts with a connection, said Itzik Alvas, CEO of Entro Security. A developer connects a tool to an LLM, a team installs an AI app in SaaS, or someone authenticates an agent against SharePoint, GitHub, Salesforce, or internal APIs.” | press | 2026-06-17 |
| s11 | [SecurityWeek on the Entro Series A (round, lead investor, headcount plan)](https://www.securityweek.com/non-human-identity-lifecycle-firm-entro-security-raises-18-million/) “Non-human Identity (NHI) lifecycle firm Entro Security has raised $18 million in a Series A funding round led by Dell Technologies Capital and including angel investors. The firm is headquartered in Boston, Mass.” | press | 2026-06-17 |
| s12 | [CTech on the Entro Series A (first-year named customers, seed total)](https://www.calcalistech.com/ctechnews/article/rjjygqabc) “Within its first year, Entro is already working with customers including Booking, SolarWinds, Elastic, KAYAK and Regatta. Entro has raised $24 million since exiting stealth in May 2023.” | press | 2026-06-17 |
| s13 | [TechCrunch on the Entro seed round (founder backgrounds, adjacent tools)](https://techcrunch.com/2023/05/17/entro-raises-6m-to-for-its-end-to-end-secrets-security-solution/) “Alvas previously worked at a healthcare company and then as a senior SRE manager at Microsoft, while Cheriki worked in a number of security positions at large tech companies like IBM, Javelin Networks, Symantec and Broadcom.” | press | 2026-06-17 |
| s14 | [RSAC 2026 Innovation Sandbox finalist analysis (NHI competitive set)](https://zeltser.com/media/rsac-2026-sandbox/) “Entro Security \| NHI discovery, NHIDR \| Strong SDLC integration, less lifecycle governance. CyberArk + Venafi \| Privileged access + machine identity \| Enterprise incumbent, not purpose-built for agentic AI” | research | 2026-06-17 |
| s15 | [KuppingerCole: Rising Star, Entro Security](https://www.kuppingercole.com/research/rs81408/rising-star-entro-security) “Entro Security addresses a critical security gap in Non-Human Identity Management by providing end-to-end solutions for managing identities like service accounts.” | research | 2026-06-29 |
| s16 | [CSA: The Non-Human Identity Governance Vacuum, AI Safety Initiative](https://labs.cloudsecurityalliance.org/research/csa-whitepaper-nonhuman-identity-agentic-ai-governance-v1-cs/) “Entro Security's H1 2025 research found that 1 in 20 NHIs carries full administrative privileges, even though a substantial fraction of the overall NHI population had not been active within the preceding nine months.” | research | 2026-06-29 |
| s17 | [GlobeNewswire: SailPoint completes acquisition of Entro Security (June 29, 2026, standalone offerings while integration continues)](https://www.globenewswire.com/news-release/2026/06/29/3318987/0/en/SailPoint-completes-acquisition-of-Entro-Security-to-secure-agentic-identities.html) “SailPoint today announced it has completed its acquisition of Tel Aviv-based Entro Security” | press | 2026-07-15 |

## Disclaimer

This site is an experimental research aid created by Zeltser Security Corp. All its data gathering and analysis was performed autonomously without human review, and it can contain errors of fact, interpretation, and judgment that a human reviewer might catch.

The analyses are statements of opinion, not statements of fact. Machine analysis produced the scores, summaries, and matrix placements by weighing the public sources each page cites, and reasonable people can weigh the same sources differently. Where a page states a fact, it cites the public source and the date it was checked, and the statement is only as accurate as that source. Unless a profile expressly says otherwise, the analysis involves no hands-on testing and no independent validation of any company's products or services.

Nothing here is professional, security, legal, financial, investment, or purchasing advice, and nothing here is a recommendation to invest in, do business with, or avoid any company. Inclusion of a company is not an endorsement, and absence of a company is not a judgment about it. Reading this site creates no advisory or client relationship. Verify any detail you plan to act on against the vendor's current materials.

The content is provided "as is" and "as available," with all warranties disclaimed, express or implied, including merchantability, fitness for a particular purpose, accuracy, and non-infringement. No entry is warranted to be complete, current, or correct. Companies change, vendors update their claims, sources can be wrong, and automated analysis can misread them.

To the fullest extent permitted by law, the operator, Zeltser Security Corp, is not liable for any damages that arise from using this site or relying on its content, including direct, indirect, incidental, special, and consequential damages and lost profits, even if advised that such damages were possible. If you are dissatisfied with the site or disagree with these terms, your remedy is to stop using it.

Entries link to vendor pages, press coverage, and other external sites that Zeltser Security Corp does not control and is not responsible for. A link is not an affiliation with the destination or an endorsement of it. Product and company names and trademarks are the property of their owners, used here nominatively to identify the companies described. Short quotations from cited sources appear for identification and commentary.

Do not republish its content or share access without the operator's permission.