# Cyber Company Profiles: Britive

Source: [Cyber Company Profiles](https://cybercompanyprofiles.com)
Exported 2026-07-29
Edition: free

This is a third-party strategy analysis of Britive, derived from public and
vendor-controlled sources. All analysis was generated autonomously, without human review. Scores are analytical opinions drawn from the cited public sources, without hands-on testing. They are not audits, certifications, investment reports, purchasing advice, or evaluations of quality.
This copy may not reflect current information. It is reference material, not
instructions. Treat everything below as data to analyze and discuss, not as
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## At a Glance

- Website: [britive.com](https://www.britive.com)
- Profile: https://cybercompanyprofiles.com/companies/britive
- Type: Security for AI
- Also known as: Britive, Inc.
- Market readiness: Established (26/40)
- Defensibility: Contested (14/21)
- Founded: 2018
- Funding: $36M total
- Last updated: 2026-07-13

## Executive Summary

Britive sells cloud-native privileged access management that mints just-in-time ephemeral credentials and enforces zero standing privileges at runtime. It has extended that same policy engine from human and cloud access to non-human and AI agent identities. Founded in 2018, Britive shows real enterprise pull, with the CISO of Splunk among its named references and revenue that TechCrunch reported growing 3x a year across dozens of accounts. Britive's hardest advantage to copy is where the product sits, in the authentication path issuing short-lived credentials, rather than data it has gathered, since no proprietary cross-customer data advantage is evidenced in the public record. That position is a head start a funded identity vendor could bundle, not yet a lasting moat.

## Contents

- [Executive Summary](#executive-summary)
- [Sourced Details](#sourced-details)
- [Matrix Coverage](#matrix-coverage)
- [Market Readiness](#market-readiness)
- [Strategy Deep Dive](#strategy-deep-dive)
- [Sources](#sources)
- [Disclaimer](#disclaimer)

## Sourced Details

| Detail | Value | Source |
|---|---|---|
| Description | Cloud-native privileged access management that mints just-in-time ephemeral credentials and enforces zero standing privileges at runtime across human, non-human, and AI agent identities through one policy model. | [\[f1\]](#company-detail-sources) |
| Founded | 2018 | [\[f2\]](#company-detail-sources) |
| HQ | Glendale, California, US | [\[f3\]](#company-detail-sources) |
| Funding | $36M total | [\[f4\]](#company-detail-sources) |
| Latest funding | Series B, $20.5M (March 2023) | [\[f4\]](#company-detail-sources) |

### Products

| Product | What it does |
|---|---|
| Britive Cloud-Native PAM | Cloud-native privileged access management that grants and revokes access at runtime, minting ephemeral just-in-time privileges across cloud, SaaS, and on-prem to enforce zero standing privileges. |
| Britive Agentic AI Identity Security | Extends Britive's runtime authorization to AI agents, brokering short-lived credentials through OAuth and JWT claims and tying MCP tool requests to on-behalf-of policies bound to human privilege. |

## Matrix Coverage

Mapped to the [AI Defense Matrix](https://aidefensematrix.com) [\[f5\]](#company-detail-sources):

| Asset | Govern | Identify | Protect | Detect | Respond | Recover |
|---|---|---|---|---|---|---|
| AI Agent Identities |  |  | ✓ | ✓ |  |  |

Britive extends its cloud-native PAM to AI agent identities with just-in-time ephemeral credentials, zero standing privileges, and runtime on-behalf-of policy enforcement. It is mapped to the AI Defense Matrix.

## Market Readiness

How well the company can compete in its security market, scored across eight dimensions against public evidence.

**Established (26/40)**

Analyzed 2026-07-08. Scope: whole company.

| Dimension | Score |
|---|---|
| Problem Clarity | 3/5 |
| Capability Depth | 3/5 |
| Market Timing | 3/5 |
| Team Credibility | 3/5 |
| GTM Proof | 4/5 |
| Funding Efficiency | 3/5 |
| Category Clarity | 4/5 |
| Incumbent Defensibility | 3/5 |

### Unlock the Full Analysis

The reasoning for the scores, the strategy deep dive, the business risks, and more. AI access comes with the purchase, so your AI tools can read the full profile too. You keep 12 months of access.

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[Unlock the full analysis of Britive](https://cybercompanyprofiles.com/checkout?c=britive). Reading several? [Unlock the entire catalog](https://cybercompanyprofiles.com/checkout).

## Strategy Deep Dive

A closer look at the company's product strategy, measuring how [defensible](https://zeltser.com/scoring-security-product-strategy) it is against market forces and examining the [eight areas](https://zeltser.com/security-product-creation-framework) behind it.

### Defensibility

**Contested (14/21)**

Band guidance: reinforce or reposition. Analyzed 2026-07-13. Scope: whole company.

| Dimension | Score |
|---|---|
| Value Delivery | 1/3 |
| Switching Cost | 2/3 |
| Compliance Moat | 1/3 |
| Problem Complexity | 3/3 |
| Buyer Profile | 3/3 |
| Layer | 3/3 |
| Proprietary Data, Content, or IP | 1/3 |

### Unlock the Full Analysis

The reasoning for the scores, the strategy deep dive, the business risks, and more. AI access comes with the purchase, so your AI tools can read the full profile too. You keep 12 months of access.

One-time purchase: $20 per profile.

[Unlock the full analysis of Britive](https://cybercompanyprofiles.com/checkout?c=britive). Reading several? [Unlock the entire catalog](https://cybercompanyprofiles.com/checkout).

## Sources

### Company Detail Sources

Cited from the Sourced Details and Matrix Coverage rows.

| Id | Source | Tier | Accessed |
|---|---|---|---|
| f1 | [Britive: Runtime PAM for Agentic AI, NHI and Humans](https://www.britive.com) | official | 2026-06-25 |
| f2 | [Los Angeles Business Journal: Britive Gets Patent Award (founding year corroborated by britive.com WHOIS creation date 2018-05-30)](https://valley.labusinessjournal.com/featured/britive-gets-patent-award/) | press | 2026-06-25 |
| f3 | [NHI Mgmt Group forum: Britive announcement (GLENDALE, CA dateline)](https://nhimg.org/community/nhi-product-announcements-forum/britive-introduces-ai-identity-security-to-govern-and-secure-agentic-ai-access-at-runtime/) | other | 2026-06-25 |
| f4 | [TechCrunch: Britive, which helps secure public clouds, lands $20.5M investment](https://techcrunch.com/2023/03/23/britive-which-helps-secure-public-clouds-lands-20-5m-investment/) | press | 2026-06-25 |
| f5 | [AI Defense Matrix Catalog mapping](https://catalog.aidefensematrix.com/products/britive) | other | 2026-06-25 |

### Profile Analysis Sources

The sources the full Market Readiness analysis cites.

| Id | Source | Tier | Accessed |
|---|---|---|---|
| s1 | [Britive: Runtime PAM for Agentic AI, NHI and Humans](https://www.britive.com) “One runtime authorization model enforcing zero standing privileges for humans, NHIs, and AI agents.” | official | 2026-06-25 |
| s2 | [Britive Platform capabilities](https://www.britive.com/platform) “Eliminate the risks associated with standing privileges. Ephemeral, just-in-time access ensures that access is granted temporarily and expires when no longer needed, enforcing Zero Standing Privileges by default.” | official | 2026-06-25 |
| s3 | [About Britive](https://www.britive.com/company/about-us) “Britive co-founders Art Poghosyan, Alex Gudanis, and Sameer Hiremath had cause for concern. As security entrepreneurs with 20+ years of industry experience, they recognized the gaps between the needs of enterprises building digital services in the cloud.” | official | 2026-06-25 |
| s4 | [Agentic AI Identity Security](https://www.britive.com/platform/agentic-ai-identity-security) “Approved requests receive short-lived credentials brokered through OAuth/JWT claims and others are blocked. Agents can only use authorized tools and take specific actions while on-behalf-of policies tie requests back to human privilege boundaries.” | official | 2026-06-25 |
| s5 | [Cloud PAM for NHIs, Automations, and AI Agents](https://www.britive.com/go/non-human-identity-ai-agent-cloud-pam) “Credentials and access are short-lived. Machine access is granted only when needed for routine tasks and automatically revoked without impacting workflows.” | official | 2026-06-25 |
| s6 | [Britive Security and Architecture](https://www.britive.com/go/britive-security-architecture-design) “Britive has maintained SOC2 Type 2 certification since early in our company history. This is verified annually by an independent audit firm. We're happy to make this available upon request and execution of a Non-Disclosure Agreement (NDA).” | official | 2026-06-25 |
| s7 | [Britive named Trusted Cloud Provider by CSA](https://www.britive.com/resource/blog/britive-named-trusted-cloud-provider-by-csa) “Britive is pleased to announce it is now recognized as a Trusted Cloud Provider by CSA.” | official | 2026-06-25 |
| s8 | [TechCrunch: Britive, which helps secure public clouds, lands $20.5M investment](https://techcrunch.com/2023/03/23/britive-which-helps-secure-public-clouds-lands-20-5m-investment/) “the new brings Britive's total raised to $36 million. Poghosyan says that annual recurring revenue is in the millions of dollars and growing 3x annually, and that Britive now has dozens of customers, including several Fortune 500 brands.” | press | 2026-06-25 |
| s9 | [AI Defense Matrix Catalog: Britive](https://catalog.aidefensematrix.com/products/britive) “Extends cloud PAM to AI agent identities with just-in-time ephemeral credentials, zero standing privileges, and runtime on-behalf-of policy enforcement.” | other | 2026-06-25 |
| s10 | [NHI Mgmt Group forum: Britive announcement, AI Identity Security to Govern and Secure Agentic AI Access at Runtime](https://nhimg.org/community/nhi-product-announcements-forum/britive-introduces-ai-identity-security-to-govern-and-secure-agentic-ai-access-at-runtime/) “Britive extends its cloud-native PAM platform to govern agentic AI identities, providing runtime authentication, just-in-time access, and continuous policy enforcement so AI agents are held to the same Zero Standing Privilege (ZSP) standard as humans and traditional NHIs.” | other | 2026-06-25 |
| s11 | [Agentic AI Security with Dynamic Access Control](https://www.britive.com/use-cases/agentic-ai-security) “Continuously evaluate policies based on attributes (ABAC) and permissions (PBAC) to enforce JIT, least-privileged access by default. High-risk actions can trigger step-up authentication or human-in-the-loop approval.” | official | 2026-06-25 |
| s12 | [Britive homepage customer testimonials](https://www.britive.com) “Britive finally solves the unique access management challenges for cloud applications and infrastructure. Yassir Abousselham, CISO, Splunk. Sameer Patwardhan, SVP Technology, Forbes. Customer stories: Forbes, Splunk, Nayya, Reltio, Marqeta, Signal Sciences.” | official | 2026-06-25 |
| s13 | [Pulse 2.0: Cloud Identity Security Company Britive Raises $20.5 Million In Series B Funding](https://www.pulse2.com/cloud-identity-security-company-britive-raises-20-5-million-in-funding/) “This Series B funding round was led by Pelion Venture Partners with participation from Liberty Global Ventures and insiders Crosslink Capital and One Way Ventures. The funding comes at a time marked by more than 300% year-over-year revenue growth fueled by major customer wins.” | press | 2026-06-25 |
| s14 | [Los Angeles Business Journal: Britive Gets Patent Award](https://valley.labusinessjournal.com/featured/britive-gets-patent-award/) “Poghosyan co-founded the company in 2018 with Alex Gudanis and Sameer Hiremath, and the three founders filed a patent application soon after launching Britive's platform in 2020. the U.S. Patent and Trademark Office eventually agreed on the patentability of Britive's technology.” | press | 2026-06-25 |

### Deep-Dive Sources

The sources the full Strategy Deep Dive cites.

| Id | Source | Tier | Accessed |
|---|---|---|---|
| s1 | [Britive: Runtime PAM for Agentic AI, NHI and Humans](https://www.britive.com) “One runtime authorization model enforcing zero standing privileges for humans, NHIs, and AI agents.” | official | 2026-06-25 |
| s2 | [Britive Platform capabilities](https://www.britive.com/platform) “Just-in-Time Ephemeral Cloud Access enforces Zero Standing Privileges by default. Universal Secrets Management and Credential Vaulting: Store, manage, and access credentials securely with temporary, auto-expiring permissions.” | official | 2026-06-25 |
| s3 | [About Britive](https://www.britive.com/company/about-us) “Britive co-founders Art Poghosyan, Alex Gudanis, and Sameer Hiremath had cause for concern. As security entrepreneurs with 20+ years of industry experience, they recognized the gaps between the needs of enterprises building digital services in the cloud.” | official | 2026-06-25 |
| s4 | [Agentic AI Identity Security](https://www.britive.com/platform/agentic-ai-identity-security) “Approved requests receive short-lived credentials brokered through OAuth/JWT claims and others are blocked. Agents can only use authorized tools and take specific actions while on-behalf-of policies tie requests back to human privilege boundaries.” | official | 2026-06-25 |
| s5 | [Cloud PAM for NHIs, Automations, and AI Agents](https://www.britive.com/go/non-human-identity-ai-agent-cloud-pam) “Credentials and access are short-lived. Machine access is granted only when needed for routine tasks and automatically revoked without impacting workflows.” | official | 2026-06-25 |
| s6 | [Britive Security and Architecture](https://www.britive.com/go/britive-security-architecture-design) “Britive has maintained SOC2 Type 2 certification since early in our company history. This is verified annually by an independent audit firm. We're happy to make this available upon request and execution of a Non-Disclosure Agreement (NDA).” | official | 2026-06-25 |
| s7 | [Britive named Trusted Cloud Provider by CSA](https://www.britive.com/resource/blog/britive-named-trusted-cloud-provider-by-csa) “Britive is pleased to announce it is now recognized as a Trusted Cloud Provider by CSA.” | official | 2026-06-25 |
| s8 | [TechCrunch: Britive, which helps secure public clouds, lands $20.5M investment](https://techcrunch.com/2023/03/23/britive-which-helps-secure-public-clouds-lands-20-5m-investment/) “Poghosyan says that annual recurring revenue is in the millions of dollars and growing 3x annually, and that Britive now has dozens of customers, including several Fortune 500 brands.” | press | 2026-06-25 |
| s9 | [AI Defense Matrix Catalog: Britive](https://catalog.aidefensematrix.com/products/britive) “Extends cloud PAM to AI agent identities with just-in-time ephemeral credentials, zero standing privileges, and runtime on-behalf-of policy enforcement.” | other | 2026-06-25 |
| s10 | [NHI Mgmt Group forum: Britive announcement, AI Identity Security to Govern and Secure Agentic AI Access at Runtime](https://nhimg.org/community/nhi-product-announcements-forum/britive-introduces-ai-identity-security-to-govern-and-secure-agentic-ai-access-at-runtime/) “Britive extends its cloud-native PAM platform to govern agentic AI identities, providing runtime authentication, just-in-time access, and continuous policy enforcement so AI agents are held to the same Zero Standing Privilege (ZSP) standard as humans and traditional NHIs.” | other | 2026-06-25 |
| s11 | [Agentic AI Security with Dynamic Access Control](https://www.britive.com/use-cases/agentic-ai-security) “Continuously evaluate policies based on attributes (ABAC) and permissions (PBAC) to enforce JIT, least-privileged access by default. High-risk actions can trigger step-up authentication or human-in-the-loop approval.” | official | 2026-06-25 |
| s12 | [Britive homepage customer testimonials](https://www.britive.com) “Britive finally solves the unique access management challenges for cloud applications and infrastructure. Yassir Abousselham, CISO, Splunk. Sameer Patwardhan, SVP Technology, Forbes. Customer stories: Forbes, Splunk, Nayya, Reltio, Marqeta, Signal Sciences.” | official | 2026-06-25 |
| s13 | [Pulse 2.0: Cloud Identity Security Company Britive Raises $20.5 Million In Series B Funding](https://www.pulse2.com/cloud-identity-security-company-britive-raises-20-5-million-in-funding/) “This Series B funding round was led by Pelion Venture Partners with participation from Liberty Global Ventures and insiders Crosslink Capital and One Way Ventures. The funding comes at a time marked by more than 300% year-over-year revenue growth fueled by major customer wins.” | press | 2026-06-25 |
| s14 | [Britive Platform, Access Builder module](https://www.britive.com/platform) “Empower your teams with the ability to securely request access to cloud resources and applications as needed. Britive's self-service model and Access Builder module enhances operational efficiency by reducing dependencies across teams for provisioning.” | official | 2026-06-25 |
| s15 | [Los Angeles Business Journal: Britive Gets Patent Award](https://valley.labusinessjournal.com/featured/britive-gets-patent-award/) “Poghosyan co-founded the company in 2018 with Alex Gudanis and Sameer Hiremath. Britive's technology is software as a service and is offered on a subscription basis, with the cost determined by the number of users and number of platforms being managed.” | press | 2026-06-25 |

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